There are many kinds of trademarks, and the common ones are figures or letters, or a combination of the two. This is also a common trademark that we often see. However, in August 214, the Trademark Law, which was revised for the third time, clearly stipulated the sound trademark, and it came into effect on May 1, 214. Sound trademarks are not new in the United States and other countries, but they are new in China. I. sound trademark

as a kind of non-traditional trademark, sound trademark, like other elements that can be used as a trademark (words, numbers, graphics, colors, etc.), needs to have the basic function of distinguishing one enterprise's products or services from another enterprise, that is, it must have distinctive features so as to facilitate consumers' identification.

generally, only after long-term use will it produce obvious characteristics. That is to say, a certain voice of a consumer can only be registered as a trademark if there is some connection between it and the provider of goods or services.

In the practice of Trademark Law in China, the familiar little bully game machine pioneered the sound trademark in China, which was said by Li Yang, a well-known announcer? Haha, bully is fun? The sound is used as the sound trademark of the bully game machine. Ii. Law

Trademark Law

Article 8 Any sign that can distinguish the goods of natural persons, legal persons or other organizations from those of others, including words, figures, letters, numbers, three-dimensional signs, color combinations and sounds, and the combination of the above elements, may apply for registration as a trademark. Third, Li Jiaqi applied for a sound trademark

According to the relevant publicity results, the registration number of the sound trademark applied for by Li Jiaqi was 45217353, and the application date was April 7, 22. The international classification of sound trademarks was advertising sales. According to the summary of the trademark, this trademark was read by the voice of Li Jiaqi, a famous anchor? Oh my god, buy it, buy it! ? Apply as a sound trademark.

but on December 4, 22, Li Jiaqi company applied for registration? Oh my god, buy it, buy it! ? The sound trademark was rejected by the relevant national administrative agencies.