What procedures are required to apply for company registration in 2016? What are the fees for applying for trademark registration? The editor has brought you relevant knowledge about the company trademark registration process and fees. Among them Maybe there's what you need.
How much does it cost to register a trademark (for reference only)
Registration fees are charged according to category and number, and the fee for each trademark in each category is:
1900 yuan (ten The validity period is 10 years, including ten years of fees. For domestic companies or individuals, the state fee is 1,000, and the agency fee is 900. The national fee is 1,000, the agency fee is 2,000)
What is the process of trademark registration?
The necessary procedures for trademark registration include application, formal examination, substantive examination, preliminary examination announcement, and registration. stage.
1. Application: After preparing the application documents and submitting them to the Trademark Office, you can get the submission list receipt from the Trademark Office on the same day. The list receipt will have the "Acceptance" stamp and receipt of the Trademark Office through the center. date, proving that the Trademark Office has received the relevant application documents. Generally, the original list receipt cannot be given to the customer, but only a copy, because the original list receipt is used by the agency to reconcile accounts with the Trademark Office.
2. Formal review: It will take about 1-3 months from the date the Trademark Office receives the application documents to issue an "Acceptance Notice". Receipt of the "Acceptance Notice" proves that the application documents have been passed. The application has passed the formal examination by the Trademark Office and entered the substantive examination stage. There is an application number on the acceptance notice of each trademark application. Substantive examination must be conducted in sequence and cannot be advanced under any circumstances.
3. Substantive review: The substantive review will be completed about one to one and a half years after the notice of acceptance. If the trademark passes the substantive review, the Trademark Office will issue a preliminary approval announcement for a period of three months.
4. Preliminary review announcement: If no one raises any objection after the preliminary review announcement period expires, the Trademark Office will issue a registration announcement. The registration announcement proves that the trademark has been approved and the trademark applicant has obtained the trademark. Exclusive rights.
5. Registration: It will take about one month from the date of the registration announcement to obtain the trademark registration certificate.
What are the suggestions for trademark design?
1. Choose a good English name
In fact, choosing a name composed of English letters is the first step for enterprises to take. Internationalization is necessary for conducting cross-border operations. This is because of the international development of enterprises, and corporate logos and standard words are easily recognized, accepted, and pronounced by as many people as possible around the world. That is, people from any region, skin color, race, and culture can recognize it.
Since English letters and Arabic numerals are symbols recognized by intellectuals of different nationalities, cultures, and skin colors around the world, corporate logos and standard words using English letters as elements must be universally applicable and the world’s Passage. Except for English letters, marks composed of any other elements have strong regional and national characteristics, which increases the difficulty of dissemination and makes it difficult to become famous all over the world.
Japan’s Sony, Panasonic, Honda, Toyota, Germany’s Siemens, and Sweden’s Ericsson all use non-native English letters As company name and brand name.
2. Separate registration for local (native culture and language) and English
United registration is a strict saving, but separate registration brings huge flexibility. Among well-known brands in various countries, it is very rare for Heyi to be registered.
3. Trademark uniqueness is very important
The logo composed of trademark elements is generally a word, which does not exist before you use it.
In trademark examination, this issue is called "distinctiveness", that is, uniqueness. This is what confuses many Chinese people. They all like to choose words that everyone knows, such as "Lenovo", "China", "Great Wall", etc. In fact, these are bad trademark concepts.
The connotation and amount of information contained in the word "corporate trademark" should be all about the company. When the public's sight and hearing come into contact with this logo, all the information reflected in their minds is information about this enterprise, and there will never be any other miscellaneous information that interferes with the company's information dissemination. On the contrary, if this word is existing and originally meaningful, then when the public comes into contact with this word, the information reflected in this word will be confusing, which will affect the accurate and clear communication of corporate information to the outside world.
This kind of brand name difference is not easy to protect, and can also lead to ambiguity. Sometimes a word is praiseworthy in the United States, but it may be derogatory in Islamic countries, which is not in line with the universal principles. For example, domestic "junk" carpets have encountered great obstacles in exporting, because "junk" in English means not only sailboat, but also garbage and rags. The same thing happened to the White Elephant Batteries in Shanghai, because the "awhiteelephant" was "useless". It can be seen that the best international brand name that is feasible everywhere is an English word that has no meaning in itself. IBM and Rejoice are good examples.
What are the benefits of a word trademark?
General trademarks can contain words and images. However, we recommend that when you apply for a registered trademark, it is best to focus on text. This is because:
When applying for a registered trademark, the search for existing trademarks (including registered and unregistered ones) is mainly based on text. This makes it difficult to determine whether your trademark image is the same or similar to an existing trademark image. Including the trademark pattern when registering a trademark will undoubtedly greatly increase the probability of rejection of the registered trademark application. At the same time, even if your application is approved, the possibility of others suing you for trademark infringement in the future is greatly increased. For example, McDonald's has successfully fought in court several times to prevent other trademarks from using a similar golden bow pattern in its trademark. This means that the owners of these trademarks must abandon their currently registered trademarks, redesign and apply for new registered trademarks;
One of the most important criteria for judging whether a trademark is similar is to see whether its text is similar to other trademarks. The words in the trademarks are similar. If you successfully register a word trademark, you have actually deprived others of the right to use the same name to promote their products or services, regardless of how the pattern of their trademark is different from yours. This has actually achieved your purpose of registering a trademark;
Except for a few trademarks with huge advertising investment and extremely special designs, it is generally difficult for people to remember the pattern of a certain trademark and base it on it. Establish a connection between the trademark image and the product or service. What your customers will remember is the text of your trademark. Registering a word trademark can achieve twice the result with half the effort;
When using a registered trademark in the future, you can use the registered trademark (with the mark) and the unregistered pattern trademark at the same time. Intuitively, this is not much different from registering a trademark image and text together.
Another advantage of this is that if you need to modify the trademark pattern in the future, you do not need to apply for a new trademark. History has proven that the frequency of modifications to trademark images is much greater than the frequency of modifications to trademark text.
Of course, if the trademark pattern you design is truly unique and has great market value, you should include it when applying for trademark registration. Another more feasible method is to register the pattern trademark and word trademark separately. In this way, even if the registration of the pattern trademark is rejected, or the pattern trademark is challenged by others for trademark infringement in the future, your registered word trademark will not be affected.
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