It seems to be safeguarding one's own interests, but in fact it is a hooliganism. With the popularization of intellectual property knowledge, more and more large merchants are aware of brand issues. Many small merchants have received legal summons for infringement by large merchants, leaving these small merchants confused, such as the Xiaoyao Town Hu Hot Soup Incident and Huahua Incident. Cow drink incident. 1. The spicy soup incident in Xiaoyao Town and the Huahuaniu beverage incident

The two incidents are sequential. The spicy soup incident in Xiaoyao Town caused Huahuaniu to follow suit in protecting their rights. The thing is this: a small merchant used the trademark of Xiaoyao Town, but he did not know that the trademark had been registered by the Xiaoyao Town Association in 2003, so he received a legal summons from the Xiaoyao Town Association, requiring the merchant to pay 30,000-50,000 yuan. Infringement fee or an annual membership fee of 1,000 yuan. Not only this merchant, but also many local trademark merchants in Xiaoyao Town received legal summons. After this incident was exposed, Huahuaniu also began to defend its rights. 2. The nature of the two incidents is different

The Hu spicy soup in Xiaoyao Town is a legal rights protection incident, but the Huahua Niu drink is different. Some merchants purchased a batch of drinks similar to Huahuaniu Drinks from other places. Huahuaniu Beverage Company found out and sued these merchants for infringement. However, these merchants did not know why and thought they had just purchased these similar products from other places. If you want to sue for infringement, you should sue the manufacturer, not the merchants. Therefore, it is obvious that Huahuaniu Beverage Company is not safeguarding its rights, but is seeking huge fees through rogue methods. 3. What should be the final result of these two things?

The final result of the Xiaoyao Town Hu Spicy Soup Incident can also be said to be the best result. Small merchants joined the Xiaoyao Town Hu Spicy Soup Association and their business became better and better; Huahuaniu Beverage Company’s lawsuit against other merchants for infringement was invalid. , small merchants do not need to compensate Huahuaniu Beverage Company for infringement costs. Summary

It is necessary to understand intellectual property rights. It is not advisable to blindly understand intellectual property rights and sue others for infringement. This kind of behavior is harmful to society and can be said to be slandering others. While improving your own property rights awareness, you also need to maintain good business relationships with other merchants.