“The flower of success, people only marvel at her current beauty; however, her buds were soaked in the tears of struggle. , sprinkled with the blood of sacrifice..." In 2008, Zhu Cheng excerpted a small poem written by Bing Xin on the first page of his diary. At this time, he built a business through hard work, but the words of the boss at that time kept hitting his forehead: "Although your socks are cheap and of good quality, they don't have a brand. Customers can only wear them themselves and cannot give them as gifts." People." He looked up the history of sock knitting in Jiangyin and found that Chinese people began to produce hand-operated sock knitting machines as early as the 34th year of the reign of Emperor Guangxu of the Qing Dynasty (1908), which was exactly 100 years ago. "Today, 100 years later, I must create a famous brand!" Zhu Cheng immediately wrote six characters in his diary: "Good socks come from Huashi." This is his goal and his sonorous oath. He will pass on the century-old socks industry in Huashi Town and transcend history. In order to establish the brand, he invited Japanese experts to help the company find and make up for deficiencies in production links and operation and management. At the same time, he was committed to laying a solid ideological foundation for brand building among all employees and building a Chuancheng culture.
The core of Zhu Cheng's proposal for Chengcheng culture is the four characters "Zhicheng Xinyu". "Cheng" is not only the abbreviation of Jiangyin, but also represents Chuancheng Socks Manufacturing Company. He believes that people who are unhappy cannot create brand-name products. Therefore, he wants to make people who come to the blessed land of Chengjiang, Jiangyin, and Chuancheng Socks Co., Ltd. have a good mood every day. For every employee of the company, he pays all labor insurance premiums in accordance with regulations. In addition to working overtime under special circumstances such as showing love to disaster-stricken areas, the eight-hour work system is strictly implemented, employees' wages are paid every month, and the total bonus increases year by year. We also organize employees to travel twice a year. In order to educate employees to firmly establish brand awareness, he led employees in batches to study in Huaxi Village, a model of integrity, and to visit the Shanghai World Expo. He regularly organized employees to learn scientific knowledge and advanced technologies, and encouraged everyone to gain happiness through entrepreneurship, innovation, excellence, and brand creation. and joy. He also often goes to the staff dormitories and canteens to understand the employees' food and living conditions. When he learned that there were more than a dozen employees with young children at home and it was difficult to enroll in day care, he set up a small nursery in the factory. The children of the company's employees could attend the day care for free, freeing the employees from worries... A series of practical These measures make every employee of "Zhicheng" happy. They said: "Manager Zhu treats us like family members, which makes us love our work even more. We will definitely try our best to create a brand." A Japanese businessman said deeply after visiting Chuancheng Socks Company : "I saw the sincere smiles of the workers here. The products made by people who are in a happy mood are of high quality."
Zhu Cheng majored in international trade in college and has a good reputation for quality. Excellent in academics, he has been studying domestic and foreign market trends. According to the new demands in the market, he has developed thousands of unique varieties of socks for gentlemen, ladies, deodorant socks, antibacterial stockings, bamboo fiber socks, etc., with an annual output of more than 8 million pairs. In order to pay attention to quality management meticulously, he took advantage of the energetic youth and lived in the factory for many years, only taking time to go home during the Spring Festival. Under his leadership, the company's employees redoubled their efforts. After more than three years of hard work, "CHAN Chuancheng" brand products have become a rising star in the domestic sock industry. They are not only unique in Jiangyin, but also popular in domestic large and medium-sized enterprises such as Shanghai, Beijing, and Guangzhou. It is very popular in the city and is also sold to Japan, Britain and the United States. The brand flower carefully cultivated by Zhu Cheng and his employees finally bore fruit. In August 2010, "CHAN Chuancheng" brand quality socks were awarded the title of "Chinese Famous Brand" by the China Light Quality Supervision Center. Since then, Chuancheng Socks Co., Ltd. founded by Zhu Cheng has been at the forefront of its domestic counterparts. At the end of the year, Zhu Cheng changed the name of Jiangyin Youcheng Socks Co., Ltd. to Chuancheng Socks Co., Ltd.
Positioning the company name on the four words "Chuancheng Socks" shows that he is determined to pass on the century-old sock-making history of Huashi Town and create a more brilliant Huashi socks industry.
Zhu Cheng made his socks brand famous, and some customers jokingly called him "Socks Cheng". He felt very happy. Because "Cheng" is the abbreviation of Jiangyin, "Socks Cheng" also represents Jiangyin's brand. He dreamed deeply that during the "Twelfth Five-Year Plan" period, a Chinese socks city would be built in China. The name of this city would be "Socks Cheng"... After careful consideration, he brewed a new advertisement in his mind. Quote: "There is a sock cleaner in China!" He firmly believes that as the company he founded continues to grow stronger and bigger, this dream will definitely come true!
Year after year, he fulfills a dream of love
"What do people live for? It is to struggle; what is the struggle for? It is for dedication!" This question-and-answer motto, This is the motto Zhu Cheng wrote in his diary when he was admitted to college. At that time, he learned about the needs of society by donating socks to classmates whose families were in financial difficulties, and came up with the dream of setting up a sock factory. In the second year after he opened the factory, a major earthquake occurred in Wenchuan, Sichuan Province and other places. He and his employees worked overtime and rushed to produce 13,000 pairs of high-quality socks woven with "heart" patterns. Donations will be sent to the disaster-stricken areas. Friends in Jiangyin and Huashi Town all praised: "It's not easy for Zhu Cheng to fulfill his major social responsibilities at such a young age!" But Zhu Cheng still felt guilty. He thought: The socks donated to the people in the disaster area can only be said to be "little gift but heavy sentiment", because the product has no brand, so it cannot be considered a generous gift. If all the people in the disaster area can wear socks from "China's famous brands", I will feel at ease. Later, when the earthquake in Yushu, Qinghai and the mudslide in Zhouqu occurred, he immediately made a large number of "love socks" and sent them to the disaster areas. "Everyone should contribute while alive" is his motto, and "to create the best products and contribute to society" is the sublimation of his dream. When he received the certificate of "China's Famous Brand", he immediately contacted relevant departments and sent a batch of famous brand products to nursing homes so that the lonely elderly people in Jiangyin could wear the best socks. In March 2011, the Jiangyin Youth League Municipal Committee launched the "Ten Yuan 100% Love" campaign. Zhu Cheng responded positively and immediately mobilized his employees to knit new socks suitable for the elderly worth 100,000 yuan, and gave them to the elderly in various nursing homes across the city. 5 pairs of "love socks" were given as gifts. In the past three years, 27-year-old Zhu Cheng has donated 500,000 yuan in money and materials to the society.
While Zhu Cheng was implementing his love plan, the leaders of Huashi Town and all walks of life showed their love to him. The Huashi Town government actively supported Zhu Cheng in building his brand, supported him in building a new factory in the town's industrial concentration area, and helped his company transform, upgrade, and become stronger and bigger. Leaders and staff of the Jiangyin Huashi Branch of the State Administration of Taxation visited many times to promote the state's policies to support the development of small and medium-sized enterprises and provide specialized guidance to corporate financial personnel. The leaders and staff of Chengdong Branch of Shanghai Pudong Development Bank also took the initiative to provide door-to-door services, serve as good consultants for the company, and provide needed loans in a timely manner, constantly injecting blood and warming up the company... All of this is like a warm current flowing into Zhu Cheng's heart. . He said: "Society is like a big family. If you love her, she will love you even more. I must work harder to create better and more loving products to repay the society."