1. An excellent logo design must be simple in style and the font must be clear. If the content is not indispensable, there is no need to display it.

2. Design a trademark pattern with a unique shape or layout. The trademark pattern must be easy to identify and ensure that the trademark pattern looks like it can attract the attention of at least three people. If the trademark pattern contains elements such as icons, symbols, or words, arrange them appropriately so that they complement each other.

3. An excellent logo design should use no more than 3 colors, and avoid using bright neon colors and dark and dull colors.

4. Do not use more than 2 fonts for excellent logo design.

5. Do not use special effects for excellent logo design. Such as: shadow, reflection, water pattern, metal, italics, reflection and ray characters, etc.

6. Do not use clip art under any circumstances for excellent logo design.

7. Excellent logo design Do not use “whoosh” or “global” symbols.

8. For excellent logo design, do not consider recent logo design trends. Make the logo look permanent and pay attention to continuity.

Taboos that designers must pay attention to during the logo design process:

9. Do not use iconic language in trademark patterns.

10. Excellent logo design must ensure that the logo can be clearly recognized no matter it is enlarged or reduced, and it must be clear even if it is turned over.

11. The logo should be original and should not be pieced together using elements from well-known logo designs.

12. In order to consider the beauty of the logo layout, the logo can be adapted to a square layout to avoid an obscure layout.

13. Large group companies and other companies should use simple, sharp and steady lines, while entertainment and leisure companies can use detailed and lively lines.

14. The meaning of the logo must be consistent with the image it represents and reflect relevance. What qualities should a corporate logo design have?

15. Avoid using advertising slogans in logos.

16. Before you plan to work in front of the computer, use a pencil to draw a rough draft on paper.

17. If the trademark name is impressive, then use the trademark name as the trademark pattern.

18. The layout of logo design should be organized and regular. Each element should be arranged according to left, center, right, top or bottom.

19. Logo design needs to consider the people for whom the logo is intended.

20. Consider the scope of application of logo design, convenience and practicality. Jinan Design Company’s Quotation for Logo Design/Mark Design