According to U.S. news, the latest issue of Business Week will announce the world's top 100 companies with the most valuable brands this year on August 5. The American Coca-Cola once again retains the throne with nearly 70 billion U.S. dollars, and Microsoft has 64 billion U.S. dollars. The U.S. dollar ranks second, and Finnish mobile phone maker Nokia ranks sixth, with a brand value estimated at US$30 billion. The cigarette and automobile industries are represented by Marlboro and Penchi, ranking 9th and 10th respectively in global corporate brand rankings. This year's brand value survey found that in a bear market, it is no longer easy for companies to just stick to their brand value, let alone create new ones or enhance their brand value. Business Weekly's corporate brand value evaluation is based on the selection method of international brand companies. The criteria for selection must be brands that are marketed globally (overseas markets account for at least 20% of the company's overall revenue), as well as marketing and financial data that can be used to calculate brand value. . The way international brands calculate corporate brand value is the same as the statistical method used by analysts to estimate other assets: based on the company's future profit figures, and then deducting future forecast profit risks, the brand value is obtained. Coca-Cola’s brand value is estimated at US$69.6 billion, an increase of 1% from last year, making it easily the world’s most valuable corporate brand. Microsoft ranks second on the list, worth $64.1 billion. International Business Machines (IBM) has a brand value of US$51.2 billion, ranking third in the world. GE and Intel rank fourth and fifth respectively, with brand values ??of approximately US$41.3 and US$30.9 billion. Finland's Nokia, the world's largest mobile phone brand, ranks sixth, with a brand value of just US$30 billion. The seventh and eighth places are Disney and McDonald's, with estimated values ??of US$29.3 and US$26.4 billion. German Pengchi also ranked tenth, with a brand value of US$21 billion.