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Taobao 2017 new rules

Content of Taobao’s new regulations in 2017:

Notice of changes to the “Implementation Rules for Taobao’s Breach of Commitments”

In order to maintain a healthy market order on Taobao, and for integrity Sellers provide a good platform environment, provide consumers with a safe and secure online shopping environment, effectively protect the rights and interests of consumers, and will further adjust the "Taobao Implementation Rules for Breach of Commitments"

This rule change was implemented in 2017 A public notice will be issued on January 13 and will officially take effect on January 20, 2017.

Main changes: The restriction must be for non-free shipping products. If the buyer fails to take the photo and complete the payment as required by the seller, the seller does not need to bear the corresponding responsibility.

Notice of changes to the "Taobao Huichi" Market Management Specifications

In order to improve the service capabilities of sellers in the "Taobao Huichi" market, improve market health, and improve consumer satisfaction , Taobao will adjust and optimize the conditions for entering and exiting the "Taobao Huichi" market.

This rule change was notified on January 13, 2017 and will officially take effect on January 20, 2017

The main changes are as follows:

Added requirements for shopkeepers’ credit points in the conditions for entry and exit.

Adjust the requirements for the seller’s Alipay transaction amount in the past 30 days

Cancel the requirement for the seller’s positive rating indicator. The rules can be viewed

Public notice of changes to the "Gold Coin Basic Investment Standards"

In order to improve the health of the gold coin market, enrich the diversity of products, and enhance consumer satisfaction, Taobao The website will optimize and adjust the basic investment standards for gold coins.

This rule change was announced on January 13, 2017 and will officially take effect on January 20, 2016.

Main changes:

1. Adjust product registration requirements.

2. Adjust the fatigue period requirements. The rules can be viewed

4. Announcement on Strengthening Taobao Flat-panel TV Category Access

In order to regulate the normal operation order of Taobao flat-panel TV market and protect the safety of consumers in Taobao flat-panel TV market Legitimate rights and interests, Taobao will implement qualification access for the "flat-panel TV" category under the first-level category "Major Appliances", that is, the entity that provides flat-panel TV services must hold the following information, and the qualification entity is required to be consistent with the entity that opens a Taobao store : Operators need to obtain brand authorization from the brand, which can be as low as level 3. This adjustment is limited to Taobao.

This announcement was published on January 13, 2017, and will officially take effect on January 20, 2017.

Effective Category

1. Notice of the Effectiveness of Changes in Rules Related to "Improper Use of Others' Rights" in the "Taobao Rules"

Taobao has always been committed to providing members with high-quality business/shopping environment and service experience, and regard intellectual property rights as the core value of sellers. In order to maintain a healthy market order on Taobao, provide a good platform environment for honest sellers, and provide consumers with a safe and secure online shopping environment, Taobao plans to make further adjustments to the rules on improper use of the rights of others.

This rule change was announced on January 6, 2017, and will officially take effect on January 13, 2017.

The main changes are as follows: Depending on the severity of the case, the handling measures of "limiting the number of products released, removing the products from the shelves, or deleting all products in the store" will be added.

2. Notice of the effective change of the "Taobao Interactive Information Rules"

In order to better maintain and improve the standardization of interactive information on the Taobao platform and protect the legitimate rights and interests of all users of the Taobao interactive platform, To purify the overall environment of Taobao’s interactive platform, Taobao will further optimize and improve the “Taobao Interactive Information Rules”.

This rule change was announced on January 6, 2017, and will officially take effect on January 13, 2017.

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