The company name of Mixue Bingcheng headquarters is Mixue Bingcheng Co., Ltd.

Mixue Bingcheng Co., Ltd. was established on April 30, 2008. Its registered address is Room 16004, Beijin Commercial Center, Donghanhai Beijin Commercial Center, South of the North Third Ring Road and Wenhua Road, Jinshui District, Zhengzhou City. The legal representative is Zhang Hongfu . The business scope includes general projects: corporate management consulting, corporate marketing planning, corporate image planning, exhibition display services, and hotel management consulting.

Brand development:

1. In 2017, Mixue Bingcheng established the Southeast Asia Overseas Business Department to actively explore overseas markets. ?

2. On September 19, 2017, Mixue Bingcheng held its 20th anniversary celebration and entrepreneur annual meeting, and specially invited rock singer Xu Wei to sing on the spot.

3. In 2019, Mixue Bingcheng VI system will be fully upgraded. The new brand IP Snow King continues the happiness and sweetness of Mixue Bingcheng and carries the value proposition of Mixue Bingcheng’s authentic materials. ?

4. From May 24th to 26th, 2019, the first Ice Cream Music Festival, exclusively named and hosted by Mixue Ice City, was held grandly at Zhengzhou Opalala Water Park. This ice cream festival The music festival has received more than 30,000 visitors in total, providing the audience with a comprehensive experience of eating, drinking and having fun.

5. On June 3, 2020, the Xinjiang branch of Mixue Bingcheng was officially opened.

6. In January 2021, Zhengzhou Cross-Strait Enterprise Management Co., Ltd. changed its name to Mixue Bingcheng Co., Ltd.

Reference for the above content? Baidu Encyclopedia—Mixue Bingcheng