The price of a trademark is mainly determined based on factors such as the brand name and value. It cannot be said that there is a standard and unified quotation.

In the trademark trading market, we can see trademarks for sale worth several thousand yuan all over the site, and we have also heard the "myth" of trademarks worth tens of millions of yuan.

Both are trademarks, why is the value gap so huge?

1. Whether the trademark is a residual mark. The residual mark is also a successfully registered trademark and is protected by the Trademark Law.

However, at the beginning of the application, in the trademark category, the applicable scope of the trademark was less than ten options; or the trademark office rejected some of the applicable scopes, resulting in the trademark use scope being less than ten option, so the residual mark greatly reduces the scope of trademark application for manufactured products.

If a trademark is called a "disabled mark" by trademark practitioners, then the value of this trademark will be greatly reduced.

2. Zhinongtaoyuliu Trademark Category Trademarks are divided into 45 categories, many of which are interrelated and are called related categories.

First of all, trademark categories are very important for users. They should choose the trademark category that suits their products/services. The more registered categories, the more valuable they will be. high.

If a brand has registered trademarks in several related categories, it means that the brand has promising future development prospects in this field and reduces the risk of intellectual property rights. If there is a risk of "obstruction" in both cases, the price will be higher than that of a single category of trademarks.

Secondly, trademarks in popular categories will also increase in value.

Generally speaking, Category 3 daily chemical products, Category 25 clothing and shoes, Category 29 food, Category 30 convenience food, Category 33 alcohol, Category 43 catering Accommodation and Class 35 advertising sales trademarks are “hot commodities”.

In the transaction, there is naturally a situation of supply exceeding demand, and the price will also be "scarce at the expense of expensive".

3. Measure the market value of trademarks. Trademarks are ultimately used in the market. Consider the name and publicity of the trademark. The more famous and popular the trademark, the higher the value.

A young man from Zhengzhou spent more than 4,000 yuan to register the "Mi Yue" trademark. Later, "Mi Yue Duan Ju Zhan Hao Shan Zhuan" became popular, and a food company in Guangdong was willing to offer 1 million yuan to purchase the trademark.

Yes, this company is interested in the reputation of Zhipai Kuanqi Zhizhizhu Village with the "Miyue" trademark.

In addition, it is also important to determine whether the trademark name is consistent with the company's value culture.

Companies can make predictions about consumer acceptance. The more popular a trademark is by the market, the more popular it will be and the higher its value will be.

4. The "hardware" conditions of the trademark itself

1. If the trademark application time is to purchase an unused trademark, the later the application time, the better, because it has not yet been put into use. There is a risk of the trademark being "withdrawn for three years". If you do not use it for three consecutive years, you may be asked to "withdraw it for three years" by others, which is a higher risk.

If it is a trademark that has been in use before, the earlier the application time, the better. Because the earlier the application time is, the longer it has been in use, the better the reputation is generally, which is beneficial to buyers.

2. Trademark validity period: A trademark has a validity period of 10 years from the date of registration approval. Upon expiration, it needs to be renewed before it can continue to be used. A certain fee must be paid during the process.

Therefore, before purchasing a trademark, you must confirm whether the trademark has expired and how long it will remain valid.

The value of a product with a longer validity period is naturally higher.

In addition, if there are national well-known trademarks, relevant application materials or certification certificates of provincial famous trademarks; trademark product award certificates, corporate honorary certificates and other valuable certificates, in addition to the brand premium Under the influence, the price of trademark transactions will definitely be high.

In addition, according to a set of data: the transaction price of 15's trademarks is less than 30,000 yuan; the transaction price of 77's trademarks is between 30,000 and 60,000; the transaction price of 4's trademarks is between 60,000 and 100,000; the transaction price of 3's trademarks The transaction price is between 100,000 and 200,000 yuan; the transaction price of 1's trademark is more than 200,000 yuan.

It can be seen from this that many customers who purchase trademarks expect a trademark price between 30,000 and 60,000.

However, the value of a trademark mainly depends on its future promotion and operation.

For example, "Hitea" was originally purchased for RMB 700,000. After years of operation and development, it is now worth over RMB 100 million.

In short, when purchasing a trademark, you must first choose the name of the trademark according to the company's business; secondly, consider the price and other aspects.

The price of a good trademark will not be low, and the development prospects are indeed broad.