In the 12 years I have been engaged in the marketing profession, I have encountered too many people who clearly have very good products, but are always unwilling to use the media or marketing methods to expose their products or companies. Going out, they firmly pursued the concept of "the aroma of wine is not afraid of the depth of the alley". Over time, the wine no longer tasted good and the alleys were demolished. It came to a miserable end. The core of running a business or building a product must at least be "profitable". What the editor teaches you today is not some crooked marketing techniques, but some effective "hype methods" to promote products. 1. Suspense hype method. The so-called suspense hype is to refine two core and mysterious selling points 1 to 2. According to the progress, slowly shake off the baggage. Don’t put all the information out at once, say half and leave half. The wealthy China.com has used this trick before. China.com once announced that it would acquire the three major websites Sina, NetEase, and Sohu. China.com, with $400 million in funding, is definitely capable of acquiring the other three websites. The key issue is that it will only end with nothing. However, China.com not only received publicity for free, but also established itself as a wealthy leader, killing two birds with one stone. 2. The so-called brand positioning of the first hype method, no matter how many books you have read, can be summed up in one sentence: to be the first in a certain category! After all, people can only remember the number one in their memory. For example, people know that the highest peak in the world is Mount Everest, but they don’t know what the second highest peak in the world is. (The second is K2. Doesn’t it add some useless knowledge~) However, after all, there is only one "first", and it is difficult for most companies to have a "first". This requires flexible planning to create a "first", or "manufacturing" a "first". For example: a certain approach of a certain company is the first in a certain industry; a certain attribute of a certain product is discovered for the first time; a certain behavior makes someone the first in a certain field; a certain model is the first to be created. Models, etc., if you don’t believe it, there is even the first person in the fight against counterfeiting~longitudinal tracking of the “first” and digging out the secrets behind the “first” to satisfy the public’s curiosity to find out. In fact, corporate information such as good reputation, products, quality, technology, and development potential are directly or indirectly conveyed to the public's mind. Focus on "first" horizontal momentum building, overall planning of marketing, to achieve a win-win situation of promotion and brand building. 3. Celebrity hype method is based on Maslow’s analysis of people’s psychological needs theory: when buyers no longer regard price and quality as purchasing concerns, using the celebrity’s popularity to increase the added value of the product can cultivate consumers’ understanding of the product. Emotions about the product, thereby winning consumers’ favor for the product. For example, the "Milu phenomenon" that became a hot topic during the World Cup. Celebrity effect is the first choice for character hype. Celebrities are the focus of people's attention. The key to celebrity effect is the celebrity's popularity, and popularity is a person's social recognition. The reason why celebrity effect has appeal is that this. There is only one drawback to this hype method, which is that it is "a bit expensive". 4. Reverse speculation method. The ancients said, "Do the opposite of what is true." Use the opposite to bring out the good, and use the evil to highlight the good. Reverse hype is to introduce readers from one concept to another. Nature and the development of things have their own regularity. In order to attract people's curiosity and break the traditional rules, planners go in the opposite direction and break through the human The inertial way of thinking is contrary to the established laws of people. This hype method has been used by Baidu Cloud Disk before. Baidu Cloud Disk deliberately released a paid bug and it took about 24 hours to fix it. It looked like a bug, but it was actually a hype. As a result, within those 24 hours, a huge number of users registered and purchased cloud disk memberships at low prices. This wave of hype is really a very cost-effective marketing hype ~ 5. Controversial Hype Method The so-called controversial hype is actually planning events or opinions that are likely to cause controversy, targeting corporate products, quality, corporate behavior, etc., triggering social discussions, and attracting public attention. Every time Smartisan Mobile makes amazing press conferences, Durex condoms and rain boots, if you don’t understand what controversy is, you can learn from every issue in the Qi Pa Shuo program. Products must be revolutionary as a prerequisite for operation. This method is very cheap and applicable to all.

I won’t go into detail on this point. Now more and more companies are doing it. It’s nothing more than sending out press releases and soft articles when there is nothing to do. Just decide the content and publish it based on your company’s short-term goals~ 15. Trademark hype method For example, David bought out the Muzimei trademark for rat poison, registered the green tea trademark for condoms, and Shenyang Feilong registered the trademark of corrupt official Zheng Xiaoyu. The cost is just to apply for a bid. This trick can be applied to start-up companies striving for C position. Sometimes an eye-catching trademark can help you save a lot of advertising costs ~ 16. Event Hype Method Event hype refers to a series of publicity organized and planned by companies to promote their products. Activities to attract the attention of consumers and media to achieve the purpose of spreading oneself. For example, Pepsi-Cola uses touring music concerts to dialogue with target consumer groups, using music instead of advertising to spread Pepsi culture and Pepsi marketing concepts. 17. Conceptual hype is a "new concept" and "new trend" created by companies for their products or services. For example, BusinessTong launched the concept of "mobile phones, pagers, and BusinessTong, all of which are indispensable for successful people, thus leading a new trend in handheld computer consumption and creating extraordinary sales performance. Or the concept cars of car companies, every Every time before Apple launches a new mobile phone, it will release a concept phone. Regardless of whether it is true or not, if it can generate public opinion and spark discussion, it is definitely worth it! Copyright: The pictures and text are all from the Internet