Origin: Italy

Year of establishment: early 1970s.

Product line: sportswear, casual shoes and sports shoes.

In the early 1970s, profound social and cultural changes took place in Emmanza, Italy, which can be called the era of resistance and rebellion. In this change, clothing has also adapted to a new way of life, and Kappa is the product of this change.

From 1998 to 2002, Kappa*** sponsored about 220 teams and individuals from 27 countries. With the support of strong sponsorship, Kappa signed a contract to sponsor Juventus Football Club in Italy on 198 1, and then successfully sponsored the American national track and field team participating in the 1984 Los Angeles Olympic Games.

Since Kappa brand entered the China market in 2002, its brand positioning of "sports, fashion, sex appeal and taste" and complementary market activities have also made Kappa brand more and more popular among fashionistas.