At present, this brand is well-known in China, and there is no need to use low prices to stimulate consumers to spend. Therefore, the activities of this brand are relatively small, and the profit margin of maternal and infant stores is not so large. Naturally, this brand will not be promoted, and even some maternal and infant stores simply do not sell this brand of milk powder.

Nestle was founded by Henri Nestle in 1867, and its headquarters is in Vevey, on the shores of Lake Geneva. It has more than 5 factories all over the world and is the largest food manufacturer in the world.

The company originated in Switzerland, and started with the production of baby food, which is famous for producing chocolate bars and instant coffee.

Source of the name

It seems that the "Nestle" brand came easily without much effort.

Henry Nestle named the brand after himself, but its name has the meanings of "settling down comfortably" and "snuggling up" in English. Because of the specific meaning of its name, it is natural to associate it with the English word "Nestle", and take the Nestle pattern as the brand graphic, which in turn will connect people with babies to be fed, loving mothers and healthy and nutritious Nestle products.

It can be seen that the "Nestle" brand that comes easily not only has its rich connotation, but also fully meets the basic requirements of trademark positioning.