"Lexus" itself means "the ambition of Lingyun", which is too revealing, so Toyota changed its name to "Lexus" in order to ensure sales. In fact, at the same time, Toyota also wanted to change the name of "Crown" to "Crohn", but it was not implemented for some reasons. "LEXUS", if literally translated in Cantonese, should be called "Lisas", which translates as "Lexus". There are many similarities between the two appellations in syllables, and Lexus has the meaning of "Top Gun" in it. As for why Lexus used to be called Lexus, it was because it needed a name that people in China liked to adapt to the China market. Toyota brand was an independent market strategy at that time, in order to expand and adapt to different markets.

Pronunciation is like Luxury English luxury. Take the pronunciation of the first three letters! It sounds like luxury, and Lexus itself is positioned as a high-end luxury model of Toyota. This pronunciation is just right! At first, Lexus was not recognized when it was listed in Europe and America. Change its name, at least let people remember it. Many people think that LEXUS is the name of foreign countries and Lexus is the name of China. They just think highly of the status of Chinese in the world. Foreign countries only know English Lexus, but China can't use English names for a long time. After officially entering China in 24, Lexus changed its name to "Lexus" with similar pronunciation to the brand name, considering that Lexus is hard to be associated with Lexus.

Lexus, a subsidiary of Toyota Group, was first founded in 1983. Moreover, the Lexus model was launched in North America, which means that the main sales country of the Lexus brand at that time was North America. Lexus was first marketed in Hong Kong. It was named according to the local Cantonese pronunciation. When it entered the mainland market, Lexus was registered by a domestic company and replaced with a new brand name "Lexus".

The name Lexus was better than BBA in meaning, influence and word of mouth, but it was suddenly renamed. I believe that many people born after 6 or even 7 can't adapt to it.