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What are the obligations of online product operators?

In order to regulate online commodity transactions and related service activities, protect the legitimate rights and interests of consumers and operators, and promote the sustainable and healthy development of the Internet economy, according to the provisions of the "Interim Measures for the Administration of Online Commodity Transactions and Related Service Behaviors", Online commodity operators and network service operators shall abide by the following ten obligations:

1. Legal persons, other economic organizations or individual industrial and commercial households that have registered with the industrial and commercial administrative department and obtained a business license shall conduct business through the Internet. For commodity transactions and related service activities, the information published on the business license or the electronic link logo of its business license shall be disclosed in a conspicuous position on the main page of its website or the webpage where it engages in business activities. Natural persons who engage in commodity transactions and related services through the Internet should apply to operators providing online trading platform services and submit their names, addresses and other real identity information. If the registration conditions are met, industrial and commercial registration shall be carried out in accordance with the law.

2. Goods or services traded online should comply with laws, regulations, and rules. Operators are not allowed to trade goods or services that are prohibited by laws and regulations online.

3. Online commodity operators and online service operators providing goods or services to consumers shall abide by the provisions of the Consumer Rights and Interests Protection Law, the Product Quality Law and other laws, regulations and rules, The legitimate rights and interests of consumers shall not be harmed.

4. When online commodity operators and online service operators provide goods or services to consumers, they shall explain to consumers in advance the name, type, quantity, quality, price, freight, and delivery method of the goods or services. , payment forms, return and exchange methods and other main information, take security measures to ensure the safety and reliability of transactions, and provide goods or services as promised. When online commodity operators and online service operators provide electronic contract terms, they shall comply with the provisions of laws, regulations, and rules, determine the rights and obligations of both parties to the transaction in accordance with the principle of fairness, and use reasonable and conspicuous methods to draw consumers' attention and consumption. clauses that have a significant bearing on the rights and interests of consumers, and explain the clauses in accordance with the requirements of consumers. Online commodity operators and online service operators shall not make unfair or unreasonable provisions for consumers through electronic contract terms or other means, or provisions that reduce or exempt operators from their obligations and responsibilities or exclude or restrict consumers' major rights.

5. Online commodity operators and network service operators providing goods or services shall ensure the integrity of goods and services, shall not unreasonably split and sell goods and services, shall not determine minimum consumption standards and other Charging unreasonable fees.

6. When online commodity operators and online service operators issue purchase vouchers or service receipts to consumers, they must comply with relevant national regulations or business practices; with the consent of consumers, they can do so in electronic form issued. Electronic purchase vouchers or service receipts can be used as the basis for handling consumer complaints. If consumers require online commodity operators and online service operators to issue purchase vouchers or service receipts, the operators shall issue them.

7. Online product operators and online service operators have the obligation to safely keep, rationally use, hold within a limited period and properly destroy the collected consumer information; they are not allowed to collect information unrelated to the provision of goods and services. Information must not be used properly and may not be disclosed, rented or sold. However, unless otherwise provided by laws and regulations.

8. The product and service transaction information released by online product operators and online service operators should be true and accurate, and false propaganda and false representations are not allowed.

9. Online commodity operators and network service operators providing goods or services shall comply with laws, regulations, such as the Trademark Law, the Anti-Unfair Competition Law, and the Regulations on the Administration of Registration of Enterprise Names. According to the provisions of the regulations, no infringement of other people's exclusive rights to registered trademarks, business name rights, etc.

10. Online commodity operators and network service operators shall not use network technology or carriers to engage in unfair competition behaviors such as damaging the business reputation and product reputation of other operators or infringing on the business secrets of right holders. .