In 1948, the "Tsingtao Beer" trademark was registered at the Trademark Office of the National Government. The upper left of the original "Tsingtao Beer" trademark was the lighthouse located in Xiao Qingdao, the western Zhanqiao Scenic Area. There are 4 small characters around it, which are the Chinese characters for Tsingtao Beer; the most prominent logo is TSINGTAO, which is the letter trademark of Tsingtao Beer. The three elements of graphics, Chinese characters and letters have also become the basic elements of Tsingtao Beer’s trademark in the future.

The Tsingtao Beer trademark is designed with Qingdao's landmark trestle as the center and wheat based on malt, the raw material for beer production, on both sides.