Time: 2010-2012

Case Facts: From being unknown to the first can of herbal tea, “Wanglaoji” has created a business miracle. However, this miracle is mixed with the grievances between the two companies. Since 2010, GPHL and Jiaduobao have been involved in a trademark dispute for "Wanglaoji".

Result: Beijing No. 1 Intermediate People’s Court ruled on Hongdao Co., Ltd.’s (Jiaduobao) application to revoke the arbitration award made by the China International Economic and Trade Arbitration Commission on May 9, 2012, rejecting Hongdao’s application. Dao Group’s application to annul the China International Trade Arbitration Commission’s Jingcao Zi Arbitration Award No. 0240. This ruling is the final ruling, temporarily bringing an end to the "Wanglaoji" trademark dispute between GPHL and Jiaduobao.

Time: 2012-2015

Case Facts: Jordan and the Chinese sporting goods company Qiaodan Sports have been in constant litigation since 2012. In October of the same year, Air Jordan filed a dispute application with the Trademark Review and Adjudication Board , believed that Qiaodan Sports’ registration of the above-mentioned trademarks violated the principle of good faith as specified in the Anti-Unfair Competition Law; in early 2015, Qiaodan once again filed a lawsuit with the court, requesting China Qiaodan Sports to cancel the registration of “QIAODAN”, “Qiaodan”, Several controversial trademarks including "King Jordan".

Result: Basketball superstar Michael Jordan sued the Chinese sporting goods company Qiaodan Sports for a "trademark dispute" that took three years and ushered in the final verdict. Among the 78 Qiaodan Sports trademark disputes, the Beijing Higher People's Court The final judgment was made in 32 cases: the second instance upheld the original judgment, rejected Michael Jordan’s appeal request to cancel the registration of the Jordan Sports disputed trademark, and maintained the registration of the Jordan Sports disputed trademark.

Time: 2015

Case Facts: In 2004, Zhou bought a trademark named "Bailun" registered in 1996, and subsequently registered other trademarks including "New Balance" ", including a series of joint trademarks, and obtained the approval of the "New Balance" trademark in 2008. In the early years, New Balance, which had been promoted in China under the name "New Balance", began to use "New Balance" as its Chinese name because its Shanghai company established in 2006 was named New Balance. Therefore, companies with Chinese trademarks reported to Guangzhou China Court filed an infringement lawsuit.

Result: The Guangzhou Intermediate People’s Court issued a first-instance judgment on this trademark dispute case. The court held that New Balance Trading (China) Co., Ltd., an affiliate of the American company New Balance in China, had infringed on others’ trademark rights by using the registered trademark “New Balance” and must compensate the other party 98 million yuan.