Do you know these six common styles of illustrations and posters? The year 22 can be said to be the world of illustrations. From Long Time No See for Regan Noodles, which has touched countless people, you can see illustrations in recent posters of various holiday brands. Do you know the common styles of illustrations? Xiao A will take you through this article to understand the common styles of illustration posters! Flat style illustration is mainly composed of color blocks, with geometric modeling, smooth outline and more intuitive information, which can make people know the information conveyed by the interface at a glance. Flat interface can also better realize the transformation of the picture, and the webpage can be loaded faster. Therefore, flat style illustration is widely used in various fields. The stroke style is an extension of the flat style. Adding outlines and strokes to flat elements, and adding strokes to the outlines of line-drawing illustrations are more stereoscopic and lovely than flat styles, and are often used in posters, guide pages, logo, etc. Texture style illustration, also known as grain noise style, is another branch of flat style. The page is superimposed with grain texture, showing a matte texture, which is a bit like sand painting, but more delicate than sand painting. The main form of expression is the use of a large number of color blocks. The elements are single and clean, and the texture is often superimposed on the highlights and shadows of the elements. The details in the picture are increased through graininess, and the picture is natural, three-dimensional and vivid, and the painting style is relaxed and casual. Ukiyo-e refers to "a prosperous and empty world" in Buddhist language, and ukiyo-e painting shows the ups and downs of the world in the form of painting. Ukiyo-e painting style is based on traditional prints, emphasizing the flat painting of lines and color blocks, with bright colors, and birds, fish and waves as the main forms of expression. MBE illustration is a style created by a designer of Dribbble. It uses thick black lines to depict elements, removes unnecessary elements in the picture, and the color blocks are clearly distinguished, round and lovely. Cooperate with small elements, often used in guide page, startup page, logo, etc. Watercolor illustration is a popular painting method in recent years. Simple lines and mild colors are quiet and natural, and the lines are simple and casual. Watercolor illustration is particularly creative, which can not only express various styles such as realism, abstraction and magic. Illustration is one of the most common design elements in our life. In recent years, it has gradually become the mainstream of poster design. Different styles of illustration bring people different visual feelings. Which one do you prefer? "A dark horse" in Nike's main visual poster circle

NIKE's graphic design is a dark horse in the sports field,

The main visual poster design is fashionable, personalized and international,

and the design styles are diverse,

It can control the visual tonality of different styles.

Organize and share classified main visual designs

Let's enjoy these designs with wide brain holes

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Diffuse emission composition

This kind of composition has strong visual impact,

The vision has a sense of movement, which makes the vision more focused.

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combination of characters and words (advertising language)

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organically combine spokespersons (athletes/celebrities) with brand themes

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For example, the combination of player endorsement photos and advertising language

can highlight the role of brand endorsement,

At the same time, the product looks very creative.

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The spokesman (James) is combined with letters, and

the two are well integrated into a creative picture.

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Creative poster design combining product and theme language

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The font and product photos are well combined, which

reflects NIKE's brand sense both creatively and aesthetically.

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Illustration poster style types

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It is not uncommon for enterprises to use illustrations in brands and products.

Especially in recent years, their love for illustrations has been strengthened, and

products and creativity are expressed by combining illustrations.

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The picture is more flexible, and the illustration will have a lot of artistic appeal.

it also meets the product demand of young people as the core positioning.

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Combination of illustration with figures or products

Combination of photographic figures and illustration,

Like the popular graffiti art,

literary style is full, and illustrations and pictures have a greater

texture. Differentiating products will be more hierarchical.

the visual style of 3d effect

the creative design of products and posters is presented with 3d winding

effect.

the combination of fashion sense and block sense is strong.

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Silhouette/double visual effects

"Put the characters into the characters",

The creative form of modeling is novel and interesting,

It will give consumers a strong visual impact, and

it will be impressive.

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Breaking and reconstructing type poster creativity

Breaking and reconstructing

Breaking the shackles of the past and establishing an explosive visual

expression. It's shocking.

Collage creative poster design

is to reshape and combine multiple elements together,

to retain the trace effect of collage/tear,

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Font type poster design

Font design plays an important role in the main visual poster,

Especially the design of characters in the poster

is more important and distinctive.

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Typesetting combined with picture type

Posters with color matching type

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Nike's main visual poster design is gorgeous,

lively, with strong young fashion attributes,

at the same time, it conveys a sense of popular mainstream trends.

poster design with a sense of science and technology

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Because the brand of clothing and shoes has certain technical barriers,

issues such as high-tech materials of shoes/

shock absorption/lightweight of shoes

need to be conveyed to consumers when designing posters.

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Poster design with Chinese style

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Traditional elements of China are integrated into the picture,

Posters are designed with Chinese style,

The combination of China's ink painting and fashion will collide with

a new vision.

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brand design and creativity department of Park Zhuo

finishing and editing

Welcome to leave a message to discuss what role illustration has played in brand promotion. I think when you say illustration, you mean commercial illustration. At present, commercial illustration covers a very wide range. As for the role of illustration in brand, I think there are two main points: First, increase brand exposure. The second is to spread the brand concept. Whether it is advertising posters, posters, illustrations, original cartoons or cartoon mascots, it can increase the exposure of the brand, so that more users have the opportunity to understand the brand, that is, expand the intensity of brand communication. Moreover, the core function of illustration is to spread the brand concept. From the visual point of view, illustration can be regarded as a part of VI, and the core of brand visual communication is to convey brand ideas, values and culture. Therefore, brand owners should attach great importance to the creation of illustrations, and excellent illustrations should make you unforgettable and memorable. Zhongwei illustration training