Xinjiang Alar is a good place with beautiful environment, abundant water resources and many tourist attractions.

The Taklimakan·359 Brigade Cultural Tourism Zone is located in Alar City, including the 359 Brigade Reclamation Memorial Hall, Desert Gate Scenic Area, etc. It integrates red tourism, large-scale agricultural tourism, desert sports and leisure and other resources. It is an important red tourism base for the Corps. The 359th Brigade Reclamation Memorial Hall displays the glorious historical relics of the 359th Brigade, which was "born in Jinggangshan, grew up in Nanniwan, fought tens of thousands of miles, and settled in Tianshan".

Qiandiao Lake Tourist Scenic Area Qiandiao Lake Tourist Scenic Area, a national 3A tourist attraction and a national water conservancy scenic spot, is located within the Shajingzi Reclamation Area of ??the First Agricultural Division. It borders Alar to the north and Kashgar to the south. It is 80 kilometers away from Aksu City.

In the 1970s, the Xinjingzi Plain Reservoir was built to change the natural environment. It covers an area of ??51,000 square meters and has a storage capacity of 86 million cubic meters. It can be used for fishing and water boating. It is a natural scenic area. In 2004 Open to the public every year. The scenic area covers an area of ??51,000 square meters. The lake in the area is vast, with blue sky and clear water, and hundreds of birds flying.

Alar City has "Xinnong" brand cotton, "Tarimuhe" brand series of cotton seeds, "Tianshan Snow" rice, "Tianshan Snow" crab, and "DaMo" brand red dates.

"Xinnong" brand cotton has successively won the title of "Top Ten Best-Selling Brands Recognized by China's Cotton Market", the Gold Medal of the 14th Urumqi Foreign Economic and Trade Fair, and the title of "Xinjiang Famous Trademark" of the 3rd Autonomous Region. The "Tarimuhe" brand cotton seed produced by Tahe Seed Industry has been awarded the title of "China Famous Brand".