Origin of the name:

Since 193, the Mars family began to produce their second product, Snickers, named after their favorite horses.

The story behind it:

In Britain and Ireland, the original name of Snickers was Marathon, and it was not until 199 that Snickers was changed to the international trade name. In the 18 months before the name change, the words "Internationally known as Snickers" were printed on the product packaging.

after the name change, Snickers (formerly Marathon) rose from the ninth to the third place in the sales list of chocolate bars in the UK. However, the negative impact of the renamed Snickers is that the product name is very close to the British English word knickers, which easily leads to people's association.

Extended information:

Negative incident

In January p>216, a German consumer ate plastic fragments in the purchased snickers chocolate and complained to Mars.

after investigation by Mars, it was found that the problematic chocolate was traced back to the factory in feher, the Netherlands, and the plastic came from the protective cover used in the manufacturing process of the factory. Plastic fragments may cause suffocation, especially for children, if they are accidentally caught in the throat.

Reference: Baidu Encyclopedia-Snickers.