Fashion is in turmoil, and reputation (a necessary factor) is also dominating its changes, especially for overseas procurement aimed at obtaining cheaper labor costs. This industry can no longer rely solely on price, so the fashion industry is facing fierce competition from countries with low labor costs (Jones, 2002). In the period of fast fashion, buying and buying decisions become more difficult because of the speed of fashion. Decisions must be made and new things must be introduced into stores. Fashion consumers expect and promote these constant changes, so new products must always be feasible. This rapid turnover is realized in the process of purchasing suppliers of different products. And cooperate with those suppliers who understand the market demand and changes and have the ability to transport.

In the era of fast fashion, "purchase" plays a decisive role in the process of supplier search and product decision-making. Indeed, buying has always been regarded as a shift from simple operation to more strategies. This paper illustrates this complex and natural phenomenon of fast fashion clothing purchase through case analysis of market, department and trademark ownership. The following aspects of this paper are worth recommending: paying attention to management, a series of suppliers, fast fashion and strong relationship building purchase behavior, and the strong internal essential activity analysis in the paper.

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