Brands: Mixue Bingyu, Mixue Snow City, Bingxue Mixue, Bingcheng Mixue.

Recently, Mixue Bingcheng has encountered a serious copycat crisis, and various beverage shops that rearrange and combine the four characters of the brand name have sprung up.

Not only that, there are also many merchants who are well versed in the art of "co-branded products" and have created names such as "Naixue Bingcheng, Mixue No Tea" to confuse consumers.

Many netizens said that after seeing this neat "family", they could no longer figure out what the authentic product should be called.

Brand Introduction

Mixue Bingcheng is committed to allowing everyone in the world to enjoy high-quality and affordable delicious food. It always adheres to the principle of "those who are near will be pleased, and those who are far away will come; it is based on strivers, With the concept of "customer-centered", we use high-quality raw materials to create products and serve customers with a high-quality team.

In order to make every ice cream and every cup of tea, the Mixue Bingcheng brand consists of three major industrial chains (R&D and production, warehousing and logistics, and operation management) working together to make Mixue Bing City has grown steadily in the domestic beverage industry and is committed to promoting better and faster development of the global ice cream and tea industry.