There is a joke about people in Chongqing saying that if they try to compromise, it’s the Yuanyang Pot. ?It can be seen that in Chongqing, eating hot pot and eating spicy food have become a part of the body. The so-called Chongqing hot pot is made with butter as the base and seasoned with various spices.

Chongqing hot pot is world-famous, but the sign "Chongqing hot pot" is not unique to Chongqing. What is going on?

In 2005, in order to create and protect the golden sign of "Chongqing Hot Pot", the Chongqing Hot Pot Association began to apply for the "Chongqing Hot Pot" geographical indication collective trademark work, and submitted No. 8027933 in January 2010? The registration application for CHONGQING HOT POT and the trademark (collective trademark) of Chongqing Hot Pot is designated for use in Class 43 services such as restaurants, hotels, banquet preparations, and mobile catering supplies.

However, after trademark rejection and rejection review procedures, its registration application was ultimately not approved. The main reason why the application for trademark registration of Chongqing Hot Pot was rejected is that the raw materials of Chongqing Hot Pot are scattered across the country and are not a specialty product of Chongqing. Furthermore, "Hot Pot" is a common term in the industry, and "Chongqing" is the name of an administrative division at or above the county level in my country and cannot be used as a trademark. Register to use.

However, there are countless restaurants in China with the Chongqing Hot Pot brand name, and many have been exposed to food safety issues, which has had a negative impact on the brand building and protection of Chongqing Hot Pot. In order to protect the golden name of Chongqing hot pot, the Chongqing Hot Pot Association is preparing to continue to apply for registration of the "Chongqing Hot Pot" geographical indication collective trademark or certification mark.

So, how should we solve the problem of trademark registration applications being rejected for local delicacies such as Chongqing hot pot?

1. Proof has other meanings. Historically, "Chongqing" did have a "double festive" origin of its name, but at present, the meaning of "Chongqing" as a place name is more obvious.

2. As a collective trademark or certification mark. To apply for registration of "Chongqing Hotpot" as a geographical indication collective trademark or certification mark, it is necessary to establish the association between Chongqing as the origin of hotpot, that is, to prove that the raw materials, flavor, production methods, personnel, etc. of Chongqing hotpot are directly natural or related to Chongqing. It is difficult to verify the close connection in the humanistic sense and the corresponding technical standards and requirements.

3. Add other elements and register it as a combined trademark as a whole. For example: Recently, "Lanzhou Beef Ramen" has gained support by adding ramen graphics and giving up the exclusive rights to Chinese characters and pinyin, and the trademark is expected to be registered. This is a useful attempt.