Brand usage fee is a usage fee paid by the brand owner to the brand owner. Generally, the fee will be higher and will not be refunded;

Brand franchise fee is a fee paid by the brand owner to the brand owner. The fees charged by franchisees, the franchise fee can be refunded according to the agreement, or can be exchanged for advertising fees and the like.

The former is the use of the brand and has greater authority; the latter is to assist the brand owner in promoting the brand, has less authority and different connotations.

Trademark royalty terms

Usually refers to calculation and delivery based on a certain percentage of the licensee's total sales on a seasonal or annual basis. The licensee shall keep complete and accurate records of the sales of goods (or services) using the licensed trademark or related goods, and keep them properly.

Calculated and delivered on a seasonal or annual basis as a percentage of the licensee’s total sales. The licensee shall keep complete and accurate records of the sales of goods (or services) using the licensed trademark or related goods, and keep them properly. The use of a trademark refers to using the trademark on goods, product packaging or containers for business purposes; using the trademark on services or objects related to services; using the trademark on goods or service transaction documents; or using the trademark on goods or services In advertising, exhibitions and other commercial activities, the actual use is sufficient to make the relevant public think that it is a mark that distinguishes the source of the goods or services.

Types of franchising

(1) Single franchise: The franchisor gives the franchisee the right to open a franchise store in a certain location.

(2) Regional development franchise: The franchisor gives the franchisee the right to open a specified number of franchise outlets in a specified area and at a specified time.

(3) Secondary franchise: also called sub-franchise. The franchisor gives the franchisee the right to sell the franchise in a designated territory. In this type, the franchisee has a dual identity, being both the franchisee and the sub-franchisor.

(4) Agency franchise: The franchisor authorizes the franchisee to recruit franchisees. The franchisee acts as an agency service agency for the franchisor, recruiting franchisees on behalf of the franchisor and providing guidance, training, consultation, supervision and support to the franchisees.

Based on the relevant answers to the above content, it can be concluded that trademark usage fees and franchise fees are not the same. Brand usage fees are fees paid by the brand owner to the brand owner, while franchise fees are paid to the franchisee. Some fees charged.