Competition in the clothing market is fierce now. Every time the seasons change, out-of-season clothing gives clothing store owners a headache. As the temperature changes day by day, the types of clothing in clothing stores must also change. Every seasonal change is a huge change for clothing stores, because the types of clothing need to change. So, how should last season's clothing be disposed of as soon as possible?

After all, when the new season arrives, few people will buy these clothing. At this time, many merchants compete to sell at lower prices to deal with inventory, which will undoubtedly have a negative impact on the image of clothing brands.

When the season changes, how to deal with out-of-season clothing and how to conduct clothing promotion activities? The following Women's Clothing Network will discuss this issue with everyone.

1. Discount processing.

Discounting off-season clothing is the oldest sales promotion method, and it is also the method that consumers are most willing to accept. Although it is not suitable for the current season, it can still be used in the next season, and the price is more affordable.

2. Change distribution channels.

Various promotions can also attract the attention of many consumers. Just like wedding photography uses model stage displays for promotions, brand clothing can also attract consumers through activities such as walking on floats and shaping anime and cartoon characters. Or, let them feel the freshness brought by the brand and enhance the brand impression.

3. Give gifts to customers.

Put up the words "buy one, get one free" at the sales site, and give the customers clothes that are not expensive and have functional wear. Under normal circumstances, the customers will choose carefully at this time. Pick until you find the right one. Giving them the feeling of unexpected surprise will enhance customers' goodwill towards the brand.

4. Sold with other seasonal clothing.

In the past, spring and summer clothes could be sold across seasons. They could be used as winter base clothing or matched with the fashionable clothing of the season. Adding seasonal popular elements may create a more popular clothing style. , the value will not be reduced due to being out of season.

5. Treat it as inventory and sell it next year.

Out-of-season clothing does not necessarily become outdated. According to the clothing fashion cycle, clothing that was popular in the previous year is still more popular among consumers in the next year, especially if it is entered into the market in advance in the coming year. Will still be a hot item of clothing.