1. Classification according to trademark structure: word mark, graphic trademark, letter trademark, digital trademark, three-dimensional logo trademark, color combination trademark, combination trademark, audio trademark, smell trademark and location trademark;

2. according to the classification of trademark users: commodity trademarks, service trademarks and collective trademarks;

3. Classification according to trademark use: business trademark, certification trademark, grade trademark, group trademark, family trademark, standby trademark, defensive trade mark and joint trademark;

4. Classification according to reputation: common trademarks, municipal famous trademarks, provincial famous trademarks and well-known trademarks.

second, the role of trademarks

trademarks protect trademark registrants by ensuring that they have the exclusive right to indicate the source of goods or services or to license others to use them for remuneration.

in a broad sense, trademarks can promote the positive and enterprising spirit of the whole world by rewarding trademark registrants, enabling them to gain recognition and economic benefits. Trademark protection can also prevent unfair competitors such as counterfeiters from using similar distinctive marks to promote inferior or different products or services. This system enables skilled and enterprising people to produce and sell goods and services under as fair a condition as possible, thus promoting the development of international trade.

trademarks are an important part of products and packaging decoration pictures. Trademarks with exquisite design, profound meaning, novelty and outstanding personality can decorate products and beautify packaging well, making consumers happy to buy.

Legal basis

Trademark Law of the People's Republic of China

Article 3 Trademarks approved and registered by the Trademark Office are registered trademarks, including commodity trademarks, service trademarks, collective trademarks and certification trademarks; Trademark registrants enjoy the exclusive right to use trademarks and are protected by law.

the term "collective trademark" as mentioned in this law refers to a sign registered in the name of a group, association or other organization for members of the organization to use in commercial activities, so as to show the membership of users in the organization.

the term "certification mark" as mentioned in this law refers to a mark controlled by an organization that has the ability to supervise a commodity or service and used by units or individuals outside the organization to prove the origin, raw materials, manufacturing methods, quality or other specific qualities of the commodity or service.

article 8 any mark that can distinguish the commodities of natural persons, legal persons or other organizations from those of others, including words, graphics, letters, numbers, three-dimensional marks, color combinations and sounds, and the combination of the above elements, may apply for registration as a trademark.