Muji has no brand logo on its packaging and product design.

Muji is a Japanese grocery brand, which means good products without brand logo in Japanese.

MUJI’s product categories are mainly daily necessities, ranging from pencils, notebooks, food to basic kitchen utensils.

MUJI products focus on concepts such as simplicity, simplicity, environmental protection, and people-oriented. There are no brand logos on packaging and product design.

In July 2015, Liangpin, the parent company of Japan’s “Muji”, announced that it planned to reduce the prices of about 260 categories of goods sold in China after August 2015 by an average of 20%.

"MUJI" was founded in Japan, and its original meaning is "no trademark and high quality".

Although it tries its best to downplay the brand awareness, the products it produces by following the unified design concept all interpret the brand image of "MUJI", and the natural, simple and simple lifestyle it advocates also greatly Respected by tasteful people.