Registering an EU trademark mainly has the following characteristics and advantages:

1. The conditions for applicants are relaxed

Applying for an EU trademark is no longer restricted to EU member states. Nationals, nationals of other member states of the Paris Convention and the World Intellectual Property Organization can also apply for registration of an EU trademark.

2. Centralized EU trademark protection procedures

Applying for registration of an EU trademark can obtain protection in 27 EU member states at the same time, and rulings on trademark cases will be obtained in all EU countries. implement.

3. The cost of applying for EU trademark registration is low

You only need to apply for registration once and you can use the trademark in the other 27 member states of the EU. There is no need to apply separately for each country, which saves costs to a great extent.

4. EU trademarks enjoy Paris Convention priority

If the same trademark is used for one or more designated goods or services, the application must be made 6 months after the application in a Paris Convention member country* **Priority can be enjoyed when using the same trademark.

5. EU registered trademarks enjoy prior rights

After a successfully registered EU trademark is used in any EU member state, it is not allowed to apply for registration again in the EU for a similar or identical trademark. It was allowed.

6. EU trademarks can be registered in a comprehensive range of types

Text, graphics, sounds, smells, and 3D graphics can all be applied for trademark registration in the EU. One trademark application can cover up to 3 categories of goods. or services.