Zhonghui Design (professional trademark design company) answers:

Brand name is one of the key factors in evaluating the success of a brand plan. An effective brand name can improve the recognizability, memorability and attractiveness of products and services, and is very important for establishing and promoting brand image. The following are the basic principles of brand name design:

1. Short and easy to pronounce

A good brand name should be simple and clear, easy to pronounce, easy to understand and remember. A brand name that is too complex or difficult to spell can frustrate people and degrade the user experience.

2. Unique

A good brand name not only defines a business but also helps differentiate it among competitors. A unique name better communicates relevant information and can be registered and protected as needed.

3. Suitable industry

The corporate brand name should be related to the industry and in line with consumer expectations and target market needs. This not only means making sure the name is appropriate, but also that the tone should be consistent with the business’s values ??and reputation.

4. Storytelling

An excellent brand name always has a good story and conveys passion and personality. Businesses often borrow basic elements such as natural elements, life, widely used abbreviations, animals and languages ??to form attractive names.

5. Easy to remember

Before setting your sights on an increasingly competitive market, your audience should be able to easily remember your brand name. This means the name needs to be short and crisp, yet inspiring and connective enough.

6. Sustainability

The brand name should be affordable. This means that the name should not only meet the requirements of the business and the specific industry, but also the needs of future operating models, corporate ethos and culture towards sustainable development.

7. Authenticity

An excellent brand name needs to regard authenticity as the first principle. Corporate naming must not violate relevant national regulations or social ethics standards, including but not limited to plagiarism, plagiarism, racial discrimination, derogation of others, or violation of government, current affairs, and social justice). ?

The above seven items are the design guidelines that must be followed to create an innovative and commercial brand name. They must follow the need for further development and upgrading to maximize the value of the brand.

Zhonghui Design’s original trademark design work

The above content is answered by the professional trademark design company Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.). I hope it will be helpful to everyone.