Author: E-commerce Jun Good news! ! ! Alibaba Headquarters Inspection Open Class Opened (May 22-23)
JD Logistics dropped a bombshell!
Just now, JD Logistics dropped a blockbuster: it launched an express delivery time commitment service, that is, if the item is not delivered within the agreed time, the customer will be refunded all the express freight!
This impressive service commitment is nothing short of earth-shattering for the entire domestic express delivery industry!
You must know that even SF Express, the "first courier brother" recognized by the industry for fast delivery and good service, dare not make the promise of "refunding money if it is not delivered in time". However, JD.com Logistics does this!
Not only did it shout out, but it also launched this service in more than 140 cities across the country. What does JD.com want to do?
Some people may not understand how difficult it is to deliver express mail to users at the agreed time?
Nowadays, some road sections in many cities are blocked from morning to night; when it rains, the traffic in the entire city is paralyzed; even if it is sunny and sunny, traffic lights in some places last for more than 3 minutes. Can drive people crazy!
There are too many uncontrollable factors in the delivery process!
If JD.com can really not be affected by traffic, climate and other reasons, and deliver the express delivery at the agreed time within one second, this also means that JD.com currently maintains the first place in the express delivery industry. The second position cannot be maintained for long, because it is about to enter the first place!
There is no doubt that this blockbuster thrown by JD Logistics will explode a new logistics pattern: after the bomb goes off, JD is very likely to succeed and be crowned the No. 1 brother. Other express delivery companies may also die and become cannon fodder in the fierce market competition!
Why is JD Logistics so confident?
So, here comes the question: Why is JD Logistics so confident?
First of all, JD Logistics is self-operated logistics and is more efficient in controlling service quality.
Some of the major logistics companies on the market now are basically franchise logistics. For franchise logistics, the headquarters will give too much power to the express delivery franchise stores, making it difficult to control the services of the franchise stores; for self-built logistics such as JD Logistics, warehouses, express stations, and couriers are all own, can more effectively control the quality of express delivery services.
Secondly, JD.com’s basic logistics facilities are already powerful beyond your imagination.
Without a close visit to JD.com’s warehouses across the country and Asia One, you may not be able to feel JD.com’s rapid progress in basic logistics facilities and technological upgrades over the years: Today, JD.com operates nationwide With more than 700 large warehouses, including 25 large-scale Asia One, we cooperate with major airlines across the country and cooperate with more than 100,000 JD logistics personnel on the ground. Our transportation capacity covers all major cities across the country, and we have the ability to deliver goods anywhere. Rapid mobile transport capabilities.
JD Asia One’s unmanned shuttle
Finally, JD Logistics has used black technology including drones in many aspects, and its logistics efficiency has been greatly improved compared to before. .
For example, at JD Logistics’ Asia One, the stacking of tons of goods is expertly completed by dozens of meters of robot hands. After the goods are put into the warehouse, humans are involved in the distribution, picking, packaging and other processes. The level is getting lower and lower, and the overall work efficiency is greatly improved.
Therefore, when JD Logistics dropped the bombshell of "refunding the product if it is not delivered on time", it was a high recognition of its own strength.
What other express delivery companies are doing: raising prices!
While JD.com is taking the lead in the industry to launch the service commitment of “refund if delivery is not timely”, other express delivery companies are jointly doing one thing: raising prices!
Since May 8, several major express delivery companies have jointly issued a "Letter to Customers" expressing a common appeal: to adjust freight prices, or in other words, to increase prices.
Of course, the impact of this price increase on our ordinary users is almost negligible. It is mainly aimed at the majority of merchants.
Judging from the statements in the "Complainant Letter", the reasons for the price increases of these express delivery companies are all the same: on May 6, the country restored high-speed tolls, in order to ensure the orderly resumption of production of terminal outlets, and to ensure the orderly resumption of production of terminal outlets. Provide customers with better services and appropriately adjust the range of express delivery price discounts.
In fact, at the beginning of this year, a new coronavirus epidemic suddenly broke out. Many express delivery companies had to shut down for a period of time at the beginning of the year, and their business volume fell sharply. However, in order not to lose their territory, these express delivery companies have launched various low-price strategies to stabilize their market share.
During the epidemic, in Yiwu, a barometer of China's economy, some express delivery companies directly offered a single ticket price of 0.8 yuan per order!
What does 0.8 yuan per order mean? The courier company would rather give you money to grab the order!
So, you understand why some products only cost a few yuan, but merchants can still offer free shipping nationwide, right?
In the long run, the price war practiced by some express delivery companies is obviously detrimental to the development of the entire industry. If you want to occupy the market, use your services and your strength to directly defeat your opponents. However, using low prices to occupy the market through vicious competition has seriously distorted the market order.
In fact, under the shadow of the price war, a number of express delivery companies have already fallen into a desperate situation!
Liu Qiangdong’s prediction came true,
Will only two express delivery companies survive in the future?
Liu Qiangdong said many years ago: As competition in the domestic express delivery and logistics industries intensifies, only two companies in the industry will survive, one of which is SF Express and the other is JD Logistics.
At least for now, things are going in the direction predicted by Liu Qiangdong, because the price war itself is a double-edged sword. While it will hurt the opponent, it will also cause harm to itself. .
A typical example is Guotong Express.
As an express company that can register a "national brand", the power of Guotong Express cannot be underestimated: at its peak, Guotong had more than 50,000 employees, and their offices were spread all over the country. Express delivery points, but in the context of the industry's "price war", they have tried their best just to stay alive. In order to survive, Guotong had to follow the pace of its opponents and lower prices. In the end, the company's capital chain broke. In 2019 In March of this year, Guotong Express officially declared bankruptcy, and 50,000 employees were forced to find another way out.
Quanfeng Express has a similar experience. I believe many people have used this express company before.
Although Quanfeng Express has not been established for a long time, it quickly took advantage of the rapid development of the express delivery market. At its peak, Quanfeng Express had millions of orders every day and was relatively strong. It is not inferior to the "four connections and one connection". But later, Quanfeng Express watched its competitors go public one by one, but it still stayed where it was. With the support of capital power, the rivals' strength increased greatly. Quanfeng Express was quickly defeated in the price war. In the end, due to the break in the capital chain, all assets were seized by the court and auctioned according to law.
Of course, Liu Qiangdong predicted that small and medium-sized express delivery companies would basically be eliminated, but he did not predict that Alibaba’s voice in the express delivery field would continue to increase.
The main reason is that China’s express delivery market is growing too fast. This rapidly developing market requires a strong integrator, and Alibaba’s strength in platform integration is unmatched by anyone. of.
In 2019, my country's express delivery business volume exceeded 63 billion pieces, with a growth rate of 24%, ranking first in the world for the sixth consecutive year, and the per capita express delivery volume reached 45 pieces.
After Alibaba entered the market, they immediately used big data to empower them, integrated the "four links and one connection" system, and continuously strengthened their capabilities in informatization, intelligence, and automation, so that they could compete with SF Express and JD.com Compete with each other.
At the same time, as Jack Ma said: JD Logistics also faces a more urgent problem in its future development. No company can manage 1 million couriers!
From a longer-term perspective, with the rapid development of China's economy and the continuous upgrading of consumption, users' requirements for express delivery companies are more focused on service and timeliness, whether they are rookies, JD Logistics or SF Express, whoever has better services and faster delivery times will likely continue to expand its advantages in future competition.
At this time, Jingdong’s bomb of “refund if it is not delivered on time” was focused on timeliness. However, the time it takes for the fuse of this bomb to be opened is not a little. A little early?
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