Recently, Beijing Muji once again sued Japan's Muji. The latter is a well-known Japanese brand MUJI that has been established for more than 40 years, while the former was only established in 2011. When the former was established, MUJI had already entered the Chinese market 6 Many years. In fact, before this, MUJI in Beijing had filed multiple lawsuits with the court against Japan's MUJI for trademark infringement, and basically won all the cases. Beijing Muji is really unscrupulous. They use the same style and the same font, but only change the word _, making it difficult for consumers to distinguish. This will undoubtedly have a big impact on Japan's MUJI. First of all, consumers mistakenly believe that MUJI is _Jinliangpin and purchase related products, which directly reduces MUJI's operating income, thereby reducing Japan's _Jinliangpin's profits; secondly, MUJI product quality issues will also It will affect MUJI's brand reputation and reduce MUJI's brand reputation, because Japan's Yinliang products themselves are famous for their high quality. These will have a great impact on _Yinliangpin and infringe on the interests of the MUIJ brand.

Which country’s brand is MUJI?

1. MUJI is a Japanese brand. Muji is a Japanese grocery brand, which means good products without brand logo in Japanese. Its product categories are mainly daily necessities. The products focus on concepts such as simplicity, simplicity, environmental protection, and people-oriented. There are no brand logos on packaging and product design. 2. "MUJI" was founded in Japan, and its original meaning is "no trademark and high quality". Although it tries its best to downplay its brand awareness, the products it produces by following a unified design concept all interpret the brand image of "MUJI". The natural, simple and simple lifestyle it advocates is also highly praised by many tasteful people. 3. The biggest feature of MUJI is its simplicity. The product removes the trademark, eliminates unnecessary design, removes all unnecessary processing and colors, and is so simple that only the material and function itself remain. In addition to the logo on the store sign and paper bags, it is difficult for customers to find its brand mark among all products. In MUJI stores, except for the red "MUJI" box, customers can hardly see any bright colors. The main colors of most products are white, beige, blue or black.

Are there any domestic brands that are comparable to MUJI? Is this the future of Mo Mi?

I think Momi Mirai is not only comparable to MUJI, but the wire-free bra is even better than MUJI. Now I wear it all day long without feeling tired, and it can also prevent the growth of fat. My back is much flatter now.