Taobao's online flagship store is a shop authorized by the manufacturer or manufacturer, mainly registered as an online shop of the enterprise. If it is a flagship store directly opened by the trademark holder, it is only necessary to provide the trademark registration certificate or the Notice of Acceptance of Trademark Registration Application issued by the State Trademark Office. If it has been changed, transferred or renewed, please provide the certificate of change, transfer, renewal or acceptance notice issued by the General Administration of Trademarks.

If it is a flagship store opened by an agent brand, it is also necessary to provide an exclusive power of attorney (if the trademark owner is a natural person, it is also necessary to provide a copy of his autographed ID card).

Extended data:

Article 4 of the "Tmall Entry Standard"? Flagship store refers to a store opened by Tmall with its own brand or a brand with exclusive authorization provided by the trademark owner. Flagship stores are divided into the following categories:

1, running a brand flagship store;

2. A flagship store that operates multiple brands and each brand belongs to the same actual controller;

3. Have service trademarks and operate flagship stores of multiple brands.

Taobao-What qualifications do I need to apply for a flagship store?