Tmall store application conditions.

1. A company business license needs to be registered in China, with a registered capital of no less than 1 million yuan, and the company needs to qualify as a general taxpayer. If it is less than 1 million and does not qualify as a general taxpayer, you can go to the Industrial and Commercial Bureau to change it, which is relatively simple;

2. Domestic registered trademark certificate, i.e. R mark, acceptance notice (TM most standard categories are not required) Support. If there is no R mark, you can consider buying one;

Then if there is a brand authorized company, you can also open a specialty store or specialty store;

3. Relevant industry qualifications: required in some industries Qualification certificate entry, if medical devices require a medical device license, the manufacturer provides a medical device production license;

Detailed store type entry conditions:

Store type: Tmall flagship store , Tmall exclusive store, Tmall exclusive store, Tmall exclusive store

①Flagship store

Merchant enters Tmall with its own brand (trademark is R or R or TM status) Stores opened

Brand flagship stores that operate private label products;

Brand flagship stores operate multiple private brand products, and each brand belongs to the same actual controller (limited to Tmall active Invitation)

Brand flagship store Brand flagship store (limited to Tmall active invitation)

Note: The opening subject must be the brand (trademark) right holder or a certificate issued by the holder Cat brand flagship store authorization document.

②Specialty store

The merchant opens a store on Tmall with the brand authorization document.

Operates a specialty store authorized to sell brand products;

A store that operates multiple authorized sales brands, each brand belongs to the same actual controller (limited to Tmall’s active invitation)

Note: Authorization document issued by the brand owner. There must be no geographical restrictions, and the authorization validity period shall not be earlier than December 31, 2014.

③Specialized stores

Stores operating two or more brand products under the same Tmall investment category. /p>

A franchise store that operates two or more other people’s brand goods;

A franchise store that operates other people’s brand goods and its own brand goods;

A franchise store that operates two or more self-owned brands Franchise store of brand products.

Tmall entry fee

The three major fees for entering Tmall are: guaranteed gold, annual fee and rate.

1. Security deposit

(1) When should the store security deposit be deposited?

New store: After applying for occupancy approval, the security deposit for the year must be paid in one go;

Store renewal: Pay a one-time deposit for the next year within the time required for renewal.

If the store deposit is insufficient, the merchant must make up the deposit within 15 days. If the deposit is not made up within the time limit, Tmall will supervise the store until it is made up.

(2) How much store deposit?

Tmall flagship store/specialty store R=5W

Tmall flagship store/specialty storeTM=10W. /p>

Tmall franchise store R=10W

Tmall exclusive store TM=15W