The publicity targets are different and the publicity content is different.

1. The publicity targets are different. Baixiang's promotion is mainly aimed at the art market and cultural consumers, and promotes products and services with artistic and cultural qualities; while Master Kong's promotion is mainly aimed at the mass market and consumers, and it promotes convenience foods and drinks.

2. The promotional content is different. Baixiang's promotion focuses on the expression of culture, art and emotion, and the promotion content is more emotional and personalized; while Master Kong's promotion focuses on the promotion of product flavor, quality and nutrition, and the promotion content is more practical and functional.