That's Lotus Elise

In the automotive industry, Lotus (Lotus), which has been established for nearly 60 years, is a legendary brand. It is also known as the third largest brand in the world along with Porsche and Ferrari. A large sports car manufacturer, Lotus Automobile Company officially released its Chinese name and new LOGO in Beijing on the afternoon of June 15, 2011. After Lotus entered China, it could not be directly marked with the word "Lotus" on the rear of the car. Instead, it used the transliteration of LOTUS "Lotus".

The reason why the Chinese name of LOTUS is not called "Lotus" when it enters the Chinese market is not because it was rumored that the trademark was registered by Young Lotus, and Young Lotus also failed to successfully register the "Lotus" trademark. As early as 1984, Guangdong Jingde Mechanical and Electrical Co., Ltd., a domestic engine manufacturer, registered the "Lotus" and "LOTUS" trademarks. The Lotus Group registered the combination of "LOTUS", "Lotus" and "Lotus Picture" in 2004, but was The Trademark Office rejected it.

Therefore, the Chinese name chosen by LOTUS is the transliteration of LOTUS - Lotus. The Lotus brand has a history of nearly 60 years. It was founded by Colin Chapman in Norfolk, England in 1952. In 1982, Lotus Group founder Colin Chapman passed away. Later, the company was forced to sell due to debt reasons. It was successively taken over by the British Auto Auction Group, General Motors and Bugatti. In 1994, the Lotus Group was acquired by the Malaysian PROTON Group until today.

The name of the Lotus company was originally not related to the direct meaning of "lotus" that everyone thought. The reason why this word was chosen was that when Colin Chapman first started his business, he was unknown and wanted to sell his company. The main channel for selling vehicles is car auctions. At first, the bids were lost because no one bought them, so the staff wrote the words "lot u/s" (Lot unsold) on the car body.