"H" is the graphic trademark of "HONDA" automobile and "Honda" motorcycle, and it is also the first capital letter of "Honda" Japanese phonetic symbol. The letter "HM" in Honda's trademark is the abbreviation of "HONDAMOTOR", and these two letters have eagle wings, which symbolizes "Honda's technological leap and Honda's promising future".

This symbol embodies the characteristics of technological innovation, perfect personnel and solid management, and also embodies a feeling of tension and relaxation. 1946, Shoichiro Honda founded Honda Technology Industry Company (Honda Motor Company), and took his surname as the company's name and trademark.

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Honda set up a trademark design research group in the 1980s. From more than 2,500 design drawings from all over the world, it determined the brand of three-string speakers, which is the "H" with a border. H in the design is the first letter of Honda. This symbol embodies the characteristics of technological innovation, perfect personnel and solid management, and also embodies a feeling of tension and relaxation.

"Harmony between man and car, car and environment" is the development direction of Honda. Dynamic, luxurious and smooth is Honda's consistent style; Designing an engine with surging power, low fuel consumption and low pollution is Honda's technical goal. It is Honda's aim to attract more customers with advanced and practical design, excellent manufacturing quality and relatively low price. "H" trademark, a world-famous trademark, is the foundation of Honda's career and the soul of Honda's success.