second, the trade name is used as the suffix of the trademark
The trade suffix is used to directly express the product type. This kind of trademark is very novel and can give consumers a very intuitive feeling.
Third, the trademark is the propaganda slogan of the enterprise
Some enterprise propaganda slogans are very concise and have cultural connotations, which can directly express the enterprise spirit or commitment to customers. These short propaganda slogans are also registered as trademarks. A promise is worth a thousand dollars. If this promise is registered as a trademark, it is easy to win the favor of consumers and win their love immediately.
IV. Registering the enterprise name as a trademark
In China, the registration of enterprises is scattered in the industrial and commercial bureaus at or above the county level. Theoretically, the same firm can be registered in every county in the country. It is by using the separate registration system of trademarks and trade names that those who are close to famous brands register their companies in various places and deceive consumers in the name of local branches. Registering the enterprise name as a trademark will effectively prevent the emergence of close to famous brands. Inquiring about the official website of the State Trademark Office, there are at least a thousand trademarks named after the company name. For example, Shanghai Oriental Ticketing Co., Ltd. registered the full name of the company as a trademark.
V. Registering a patent as a trademark
The Trademark Weekly of China Intellectual Property News published a very interesting report "Nestle Company" Beats Soy Sauce with a Bottle ",and Nestle Company applied for a registered trademark in China. On the grounds of infringing its three-dimensional trademark, a warning letter was sent to several soy sauce manufacturers in Guangdong, claiming that the brown square bottles used by these soy sauce factories infringed on the exclusive right to use their registered trademarks.
article 8 of China's trademark law stipulates: "any visible sign, including words, graphics, letters, numbers, three-dimensional signs and color combinations, which can distinguish the goods of natural persons, legal persons or other organizations from those of others, can be applied for registration as a trademark." A trademark registered with three-dimensional signs is a three-dimensional trademark.
Three-dimensional trademarks are different from two-dimensional plane trademarks, which are also registered with bottles, Nestle registered with three-dimensional bottles as three-dimensional trademarks, and Coca-Cola registered with bottles as two-dimensional graphic trademarks, which will have different effects in actual use.
The two-dimensional bottle figure is just a plan, which has no practical value, but the three-dimensional bottle can be used in practice. Coca-Cola, which is also its own iconic bottle, can only prohibit others from using the design of the bottle in the beverage category, but it cannot prohibit others from using its iconic bottle to pack drinks. However, Nestle found that someone used its bottle to pack soy sauce, so it could issue a warning letter asking others to stop using it. The difference in protection between the two is self-evident.