Baidu Online: Baidu Barbecue has misled the public
What is the relationship between the "Baidu Barbecue" familiar to Shenzhen people and the well-known IT company Baidu Online? This question that once aroused the curiosity of many people finally Baidu Online couldn't hold it any longer. Baidu Online Network Technology (Beijing) Co., Ltd. (hereinafter referred to as "Baidu Online") complained: So far, Baidu Online Company has discovered that a varying number of barbecue restaurants named "Baidu" have been opened in many domestic cities. After investigation, it was found that these barbecue restaurants belong to Shenzhen Yibaidu Catering Management Co., Ltd. (hereinafter referred to as "Yibaidu") and are its franchise stores. Yibaidu and its franchise stores all use font sizes that include the word "Baidu". They also use the word mark "Baidu Barbecue" on their signboards, menus, and business premises decorations, and there is a prominent use of the word mark "Baidu" behavior.
The fuse that ignited the lawsuit was people’s association with the two. Baidu Online said that through other search engines, it can also be found that a large number of netizens have misunderstandings and disputes about whether Baidu Barbecue is related to Baidu. Many netizens who expressed opinions mistakenly believed that Baidu Barbeque was opened or authorized by Baidu. , has gone to Baidu Barbeque Restaurant for consumption.
Baidu Online believes that the behavior of Shenzhen Yibaidu Company has misled the public and infringed on its registered trademark rights. Shenzhen Yibaidu Company and its legal representative Sun Luming, Shenzhen Famous Baidu Barbeque Restaurant and the store Investor Song Yuxia went to court together, demanding that the four defendants immediately stop infringing on trademark rights, publish statements in the media to eliminate the impact, and jointly compensate Baidu Online Company for economic losses of 11.0424 million yuan and expenses of 4 to stop the infringement. million, and ordered the four defendants to bear the litigation costs.