The name LANCOME comes from LANCOSME, a castle in central France. For the convenience of pronunciation, the "S" letter in the castle name was replaced with a typical French macron.
Because there are many roses planted around the "Lancome Castle", full of romantic mood, roses have become the symbol of the Lanc?me brand.
Brand founder Armand believes that every woman is like a rose, each with its own characteristics and posture. So the brand was named after the castle, and the rose became the brand symbol of LANCOME. Lanc?me's original trademark included symbols representing its three series: rose: representing the perfume series; lotus: representing the skin care series; and angel: representing the makeup series.
“The European beauty represented by Lanc?me is the most easily accepted by Chinese women because it is fashionable yet approachable; it is lively and has enough connotation.”
< p>Extended information:Armand Petitjean, the father of Lanc?me, was a person who loved roses very much. In his manor Ville d'Avray on the outskirts of Paris, he planted all kinds of roses. All kinds of roses. So of course he chose the rose as Lanc?me's logo.
The traditional, beautiful, noble and elegant Lanc?me rose logo is a masterpiece of Redouté (1759-1840), a famous painter who is good at painting plants and estates. .
1964: The standardized long-stemmed rose with smaller leaves becomes Lanc?me's brand image, appearing on Lanc?me's advertisements and all packaging graphics.
1974: Pattern. The leaves on it were removed and became a more delicate pattern.
1990: The perfume with the theme of "Embrace Me" was also described as a perfume with history and memory, beautiful. The perfume bottle resembles an inverted crystal pyramid, which enhances its appeal.
1996: The roses used in the 1960s still appear on the packaging and advertising of Lanc?me products, and due to the variety of products. Different colors give roses different colors, white for skin care products, red or purple for cosmetics, and yellow for sun protection products, which further strengthens the status of this rose.
2000: Everything. Changed. Rose has become an integral part of Lanc?me's organization and changes with different promotion activities.
Reference: Baidu Encyclopedia - Lanc?me