Please introduce the history of Nissan Motors
Founded in 1933, Nissan Motor Company is one of Japan’s three major automobile manufacturers. Through global operations, it operates in 17 countries around the world. It has 21 manufacturing centers with a total annual output of approximately 2.4 million vehicles, covering 191 countries and regions around the world.
Since the first Duke appeared on the streets of Beijing in 1972, Nissan Motor Company and its products have been part of the development history of the Chinese automobile industry. In 1998, "Fengdu 2000CC" was the first imported car to obtain the Beijing exhaust emission standard certificate.
In addition, the name of Dongfeng Nissan Passenger Car Company was changed, the exquisite and advanced Tiida was launched, the elegant and noble luxury car was introduced, Teana won the "2005 Model of the Year" award, the establishment of Dongfeng Nissan R&D Center, the engine The launch of the project has further highlighted Nissan's advantages in the car field, and Nissan's strategy is accelerating in an all-round way. In the more than 30 years of Nissan's commitment to the Chinese market, whether it is manufacturing in China or the introduction of models, we have a comprehensive understanding of Nissan's advanced technology and comprehensive strength; at the same time, Nissan has also won It has won the favor and love of many consumers.
The market competition is turbulent. We look forward to Nissan, which "targets the future of people and cars", fully demonstrating its style in the new round of competition in the Chinese automobile market and continuing to provide consumers with unique and innovative products and services of high value. Enrich people's lives.
. The development history of Nissan
Japan's second largest automobile company, founded in 1933, was formerly an automobile manufacturing company that merged with Tomo Casting Company and Nippon Industrial Corporation. In 1934, the current name Nissan Motor Company was adopted. At present, in addition to producing various types of automobiles, the company is also involved in the fields of machine tools, engineering machinery, shipbuilding and aerospace technology. It is a huge multinational group company.
Nissan's earliest car was called Datsun, but it was only a truck. In 1952, Nissan introduced A40 passenger car manufacturing technology from Austin, England, and began the difficult process of technology introduction and absorption. In the 1960s, Nissan Motor Company had absorbed British technology, designed its own Datsun car and entered the U.S. market. . Throughout the 1960s, Nissan devoted itself to product quality and new technology development. Not only did it win the authoritative "Deming Quality Award", but it also established its first overseas branch, the Mexican branch. At this time, Nissan's automotive products had reached a considerable level. level of technical quality. In the 1970s, a large number of Nissan cars poured into the U.S. market. Nissan Motor Company entered a period of rapid development and became one of the world's top ten automobile companies in the 1970s and early 1980s.
In the 1980s, Nissan began to implement its international strategy. In addition to the past Mexican plant, it successively established American branches, British branches, joint ventures in Spain and Italy, as well as Southeast Asia and Australia. Assembly plant, Nissan's overseas automobile production reached 10,000 units in 1990, and the U.S. branch's output reached 440,000 units in 1992.
In 1989, Nissan launched the INFINITI luxury car brand in North America to compete with Toyota's luxury car brand Lexus and Honda's luxury car brand Acura. At the same time, INFINITI (Infinite) overtook Nissan, and Nissan started All-round success.
In 1999, Nissan Motor Company and Renault formed a global alliance.
Nissan exported Duke to China in 1972, and invested in Duke and Duke in the Chinese automobile market in 2003. Bluebird, Maxima, Style, Sunshine, Qijun, and other models. And relying on the Duke, Style, and Bluebird, what is the history of these three Nissan cars?
Nissan Motor Company has now become the most successful and most successful Nissan car in the world. One of the most dynamic car manufacturers, it is currently planning to vigorously develop its business in China.
Nissan has long been a household name in the Chinese market. Since the first Duke car was exported to China in 1972, Nissan has been committed to expanding its production and sales business in China. Currently, some of Nissan's models are already produced by different Chinese partners, and Nissan's customer base in China is also growing.
In 1984, in accordance with China’s policy of introducing small commercial vehicle manufacturing technology during the Seventh Five-Year Plan, Nissan and China signed a technology and trade agreement. Under the agreement, Nissan will provide FAW with local manufacturing technology for the Atlas and Caravan.
FAW started the local-language production of minivans and vans in early 1993. In March 1993, Nissan and Zhengzhou Light Vehicle Company established a joint venture and reached a technical support agreement.
Zhengzhou Nissan Motor Co., Ltd., a joint venture established by the two parties, began producing pickup trucks in October 1995. In 1999, the company began producing and selling all-new pickup trucks.
In August 2000, Nissan signed a technology use agreement with Fengshen Motor Co., Ltd. of Dongfeng Group Company to produce Bluebird cars in China. In 2001, local production of Blue Bird reached 18,505 units.
In addition, Nissan has also established sales and service training centers in Beijing and Guangzhou to improve the quality of after-sales service. As of the end of May 2002, Nissan had 42 authorized service centers and 27 authorized parts agents in China.
In June 1994, Nissan Motor (China) Co., Ltd. was established in Hong Kong with the purpose of strengthening sales and marketing activities. The company is now building a sales network foundation in China to prepare for further opening up of the market in the future.
In April 2002, Nissan's headquarters established a China Business Office, which is directly responsible to Nissan's CEO. Now, on China's roads, people can see more and more Nissan cars, including the luxurious style and the popular Sunshine sedan.
The world-renowned sports utility vehicle X-Trail is about to enter the Chinese market. It will be a great choice for drivers who like off-road vehicles and also pursue luxury and comfort in driving. An ideal model. Passenger cars that have been produced in local languages ??include the beautiful and comfortable Bluebird and the Paladin sports utility vehicle (SUV) that will be produced. Can anyone tell us about the history of Dongfeng Nissan, such as when it was founded and where its headquarters is?
Dongfeng Nissan was founded on June 9, 2003, and its headquarters is in Huadu, Guangzhou.
The company is a joint venture between China's Dongfeng Motor Corporation and Japan's Nissan Motor Company, with a registered capital of 16.7 billion yuan. It is the joint venture with the largest scale of cooperation, the widest cooperation areas and the most comprehensive products in the Chinese automobile industry so far. project. Currently, Dongfeng Nissan has more than 7,000 employees engaged in the research and development, procurement, manufacturing, sales and service of passenger vehicles.
Dongfeng Nissan Passenger Car Company has two production bases in Huadu, Guangzhou and Xiangfan, Hubei.
Since its birth, Dongfeng Nissan Passenger Car Company has determined to become one of the best brands in the Chinese passenger car market.
Covering areas such as small cars, medium-sized cars, large and medium-sized cars, MPVs, and SUVs. Nissan's development history
Japan's domestic automobile sales are around 6 million units per year, making it the world's second largest automobile market. But among Japanese automobile companies, Toyota Motor alone has an annual production and sales of more than 6 million vehicles. Due to the restrictions on the domestic market, a distinctive feature of Japanese automobile companies for decades has been that the quantity exported to overseas markets and the quantity produced and sold in overseas markets is far greater than the quantity produced and sold in Japan. Nissan has also formulated an export-focused strategy since the late 1950s.
In 2004, Nissan sold 3.388 million cars globally, but its domestic sales were only about 1.1 million. Products exported overseas and products produced locally overseas accounted for more than two-thirds of its share.
After the 1950s, Nissan gradually regarded export business as the pillar of corporate development. In 1958, Nissan exported less than 3,000 vehicles, but by 1963, Nissan exported 45,000 vehicles. In 1966, while insisting on expanding exports, Nissan proposed a new way of expanding exports - not simply expanding exports, but focusing on improving competitiveness based on different market environments and taking measures that are suitable for the export market. business strategy. In terms of market development, Nissan mainly targeted developed countries, entering the U.S. market in the late 1950s and the European market in the early 1960s.
In 1960, Nissan Motor Co., Ltd. was established in the United States to import and sell cars, trucks and their parts. In 1965, Nissan Motor Co., Ltd. was established in Canada to sell cars and trucks. . While insisting on exporting products produced in Japan to overseas markets, Nissan has also adopted a new way of exporting, which is to achieve local production of products overseas.
In 1959, Nissan began its history of overseas factory production in Taiwan Yulon Corporation in Taiwan, China. In 1966, Nissan established subsidiaries in Mexico and Australia to produce cars and trucks. Starting in the 1980s, Nissan began to establish local manufacturing plants in the United States, first establishing a small truck manufacturing company and then a car manufacturing company. Starting at almost the same time, Nissan's local production strategy in Europe was also officially launched. In 1983, Spanish Nissan Motor Iberica began producing the Nissan Patrol. Since the 1990s, Nissan has begun local production in China again, and has successively established Zhengzhou Nissan and Dongfeng Nissan Motor Co., Ltd. How old is the Nissan brand?
The history of Nissan has been more than 70 years since the factory that produced DATSUN minivans in 1933.
But before World War II, Nissan was still in its initial development stage in general, and its development was very slow in terms of production scale and product variety. After 1947, Nissan gradually embarked on a rapid development track. On the one hand, it introduced and absorbed a large amount of automotive technology from abroad to develop its own products. On the other hand, it continued to export its own products to overseas markets and continued to set up factories overseas to achieve localization. Production.
It can be said that the more than 40 years after 1947 were a period of rapid development for Nissan. During this period, Nissan not only became the second largest automaker in Japan after Toyota, but also became one of the top ten automakers in the world. The development history of Dongfeng Motor
Dongfeng Motor Company is a central enterprise directly supervised and managed by the State-owned Assets Supervision and Administration Commission of the State Council, and one of the three major automobile enterprise groups in China.
Dongfeng Motor Corporation was founded in 1969 and is one of the backbone enterprises in China's automobile industry. The company's main business is located in four major bases in Shiyan, Xiangyang, Wuhan and Guangzhou, forming a business layout of "based on Hubei, radiating across the country and facing the world".
The company is headquartered in Wuhan, which is the thoroughfare of nine provinces. The main business covers a full range of commercial vehicles, passenger cars, engines and auto parts and automotive level businesses.
The company has total assets of 73.25 billion yuan and 124,000 employees. In 2008, it sold 1.321 million vehicles, achieving sales revenue of 196.9 billion yuan, and its comprehensive market share reached 14.08.
In the domestic automobile market segments, medium and heavy trucks, SUVs, and medium-sized passenger cars rank first, light trucks and light passenger cars rank second, and sedans rank third. In 2008, the company ranked 20th among the top 500 Chinese enterprises and 5th among the top 500 Chinese manufacturing companies.
After 40 years of development, the company has established industry-leading product research and development capabilities, manufacturing capabilities and marketing capabilities, and the Dongfeng brand has long been a household name. In recent years, under the guidance of the Scientific Outlook on Development, the company's business scale and quality have been rapidly improved, and the company has accordingly established the goal of building "a century-old Dongfeng with sustainable development, an international Dongfeng facing the world, and a Dongfeng that develops independently in the process of opening up." The development vision puts forward the business dream of "building the strongest domestic and world-class automobile manufacturer, creating a profit rate that is among the best in the world and leading in China, achieving sustainable growth, and creating long-term value for shareholders, customers, employees and society." .
Today, the company's more than 120,000 employees are working hard for this vision and career dreams. Looking forward to the future, Dongfeng will definitely provide more high-quality products and services to users in the new stage of development, and make greater contributions to society, the country, and the Chinese automobile industry.
The company’s main business and products Dongfeng Motor Co., Ltd. currently consists of four branches: automobile branch, casting branch, carriage branch, Changzhou Dongfeng Motor Co., Ltd., and three branches: engineering vehicles, overseas, and special vehicles. Business divisions, Dongfeng Cummins Engine Co., Ltd., Zhengzhou Nissan Motor Co., Ltd., Dongfeng Light Engine Co., Ltd., Dongfeng Xiangfan Touring Vehicle Co., Ltd., Dongfeng Yulon Automobile Sales Co., Ltd., Dongfeng Xiangfan Logistics Industry and Trade Co., Ltd., Dongfeng Xiangfan Special Purpose Vehicle Co., Ltd. It is composed of 10 holding subsidiaries including Shanghai Jiahua Investment Co., Ltd. and its business is located in Wuhan, Xiangfan, Shiyan, Zhengzhou and Changzhou. Dongfeng series of light commercial vehicles ranks second in the industry in terms of production and sales.
Dongfeng Cummins Engine Co., Ltd., in which the company holds 50 shares, products cover B, C, and L series 4 to 9-liter mechanical and fully electronically controlled diesel engines, with a power range of 100-545 horsepower, and is technically similar to In sync with the European and American markets, it is currently China's largest medium- and heavy-duty power production base. Zhengzhou Nissan Motor Co., Ltd., in which the company holds 50% of the shares, is currently the largest high-end pickup truck production base in China.
Dongfeng Xiangfan Touring Vehicle Co., Ltd., in which the company holds 90 shares, produces and sells bus chassis and series of buses. Among them, the sales volume of bus chassis ranks first in the domestic industry. 1. Dongfeng brand light trucks such as Dongfeng Xiaobawang, Dongfeng Dolica, Dongfeng Jinba, Dongfeng Kangba, Dongfeng Star, Dongfeng King Kong, Dongfeng Jinnuo; 2. Dongfeng Yuxuan, Odin, Nissan Paladin and other MPVs and SUVs; 3. Gasoline and diesel pickup trucks under the dual brands of Dongfeng and NISSAN; 4. Passenger cars such as Dongfeng Lotus and Dongfeng Express and their passenger car chassis; 5. Dongfeng Cummins B, C, L, and Z series engines; 6. Dongfeng Plum Blossom castings.
As of the first half of 2009, the company has developed 10 pure electric models, including Dongfeng Tianyi, Odin, Ruiqi, Dongfeng Shuike, and Yuxuan. Among them, the State Grid Corporation of China has ordered Zhengzhou models since 2006 Nissan produces nearly 30 pure electric vehicles for demonstration operation. Dongfeng Tianyi, the third-generation pure electric bus independently developed by Dongfeng Touring Vehicle Company, was officially put into urban demonstration operation in Luoyang, Henan in May 2009. Dongfeng Tianyi adopts 17 independently developed electric vehicle patented technologies. It has zero emissions, low noise and no pollution. It can reach a top speed of 80km/h, can seat 78 people, has a driving range of 230 kilometers on a single charge, and has a maximum gradient greater than 20, and can achieve fast charging.
The company’s main assets and businesses Dongfeng Motor Group Co., Ltd. currently has 14 subsidiaries, jointly controlled entities and other companies with direct equity interests, mainly including: 1. Cooperation with Japan’s Nissan Motor Co., Ltd. Dongfeng Motor Co., Ltd., a joint venture with Japan's Nissan Diesel Automotive Industry Co., Ltd. (50 percent of the shares); 2. Dongfeng Nissan Diesel Automobile Co., Ltd., a joint venture with Japan's Nissan Diesel Automobile Industry Co., Ltd. (50 percent of the shares); 3. Shenlong Automobile Co., Ltd., a joint venture with France's PSA ( 50% of the shares); 4. Dongfeng Honda Motor Co., Ltd., a joint venture with Japan Honda Motor Co., Ltd. (50% of the shares); 5. Dongfeng Honda Engine Co., Ltd., a joint venture with Japan Honda Motor Co., Ltd. (50% of the shares); 6. Dongfeng Honda Auto Parts Co., Ltd., a joint venture with Japan's Honda Motor Co., Ltd. (accounting for 44% of the shares); 7. Dongfeng Motor Co., Ltd. (600006, holding 30.1% of the shares indirectly); 8. Dongfeng Motor Finance Co., Ltd. (accounted for A total of 60 shares are held directly and indirectly); 9. Dongfeng Electric Vehicle Co., Ltd.; 10. Dongfeng Special Commercial Vehicle Company; 11. Dongfeng Motor Industry Import and Export Co., Ltd.; 12. Producing independent passenger car brand-Dongfeng Fengshen's Dongfeng Passenger Car Company (holds 100 shares). Development History The construction and development of Dongfeng Motor Company has roughly gone through three stages: 1969-1985 is the first entrepreneurial stage, with an annual production capacity of 100,000 medium-duty trucks; 1986-1992 is the second entrepreneurial stage , established an annual production capacity of 15,000 heavy-duty trucks, and expanded its medium-duty truck capacity to an annual production of 170,000 trucks; it has entered its third entrepreneurial stage since 1993, and on the basis of building a 150,000-car production base, it has focused on accelerating product structure adjustment , while reducing the production capacity of medium trucks, it also developed light vehicles. In 1997, it had formed a production capacity of 30,000 light vehicles, and by the end of 1998, the cumulative output had reached 98,450 vehicles.
With the approval of the State Planning Commission, a 100,000 light vehicle capacity project will be built on this basis from 1999 to 2001. As of 1998, Dongfeng Motor. History of Dongfeng Motor
Dongfeng Motor
Dongfeng Motor Company
Dongfeng Motor Company was founded in 1969 and is a backbone enterprise in China's automobile industry. After more than 30 years of construction, Shiyan (mainly engaged in medium and heavy commercial vehicles, parts and automotive equipment), Xiangfan (mainly light commercial vehicles and passenger vehicles), Wuhan (mainly engaged in passenger vehicles) The company's operations center was moved from Shiyan to Wuhan on September 28, 2003. The main business includes a full range of commercial vehicles, passenger cars, auto parts and automotive equipment. At present, the product structure of the vehicle business has basically formed a pattern of half commercial vehicles and half passenger cars. As of the end of 2004, the company's total assets were 76.89 billion yuan (RMB), net assets were 33.9 billion yuan (RMB), and there were 106,000 registered employees.
Entering the new century, Dongfeng Corporation focuses on participating in international competition and follows the development strategy of "integrating into development, cooperating and competing, becoming stronger and bigger, giving priority to becoming stronger", actively promotes strategic cooperation with multinational companies, and has successively expanded and enhance cooperation with the French Peugeot-Citro?n Group; conduct a comprehensive joint venture and reorganization with Nissan; expand cooperation areas with Honda; integrate and reorganize Yueda Kia, etc. After the comprehensive joint venture reorganization, Dongfeng's system and mechanism once again underwent profound changes. In accordance with the modern enterprise system and international practices, a relatively standardized parent-subsidiary institutional framework has been established, and Dongfeng has become an international automobile group with investment and management control.
Dongfeng has built a complete R&D system, carried out extensive external cooperation in the field of R&D, built a full range of commercial vehicle and passenger vehicle R&D platforms and supporting systems, and further improved product planning and R&D processes. . Dongfeng will continue to strengthen its own research and development capabilities and enhance its core competitiveness on the basis of digesting and absorbing advanced domestic and foreign technologies.
Looking forward to the future, Dongfeng has established its development positioning of "building a century-old Dongfeng with sustainable development, an international Dongfeng facing the world, and a Dongfeng that develops independently in the process of opening up." The company will firmly seize the historic opportunity of building a moderately prosperous society in an all-round way in my country and the continued strength of the domestic automobile market, and strive to triple the production and sales scale, operating efficiency, and employee income through five years of struggle. The company's comprehensive strength will firmly lead the industry. Dongfeng brand has become an international brand.
In China, Dongfeng products are well-known to every household. The "Dongfeng" brand trademark was the first in the automobile industry to be rated as a well-known trademark in China by the State Administration for Industry and Commerce. The company's quality system passed the ISO9000 review earlier. A huge sales and service network covers all counties and cities across the country. Dongfeng History of Dongfeng Nissan Passenger Car Company
Dongfeng Motor Company was founded in 1969 and is one of the three major groups in the Chinese automobile industry. The main manufacturing bases are located in Shiyan, Xiangfan (now Xiangyang), Wuhan, Guangzhou, Zhengzhou, Yancheng and other places. The company's operations center was moved from Shiyan to Wuhan on September 28, 2003. The main business includes a full range of commercial vehicles, passenger cars, auto parts and automotive equipment. As of the end of 2003, the company's total assets reached 63.68 billion yuan, net assets were 27.3 billion yuan, and the total number of employees was 112,000. Entering the new century, Dongfeng Motor Company focuses on participating in international competition and cooperation. In accordance with the development strategy of "integrating development, cooperating and competing, becoming stronger and bigger, giving priority to becoming stronger", Dongfeng Motor Corporation continues to improve the quality of operations, the scale of operations has jumped to a new level, and international cooperation has been upgraded to It has entered a new level and entered a new stage of integration into international cooperation. After the comprehensive joint venture reorganization, Dongfeng's system and mechanism have undergone changes again. In accordance with the modern enterprise system and international practices, Dongfeng has established a relatively standardized parent-subsidiary institutional framework, and Dongfeng has become an international automobile group with investment holding and operational control.
Dongfeng Motor Corporation has built a complete R&D system, carried out extensive external cooperation in the field of R&D, established a full range of commercial vehicle and passenger vehicle R&D platforms and supporting systems, and further improved product planning and R&D. process. Dongfeng will continue to strengthen its own research and development capabilities and enhance its core competitiveness on the basis of digesting and absorbing advanced domestic and foreign technologies.
After undergoing a comprehensive joint venture and reorganization, Dongfeng is standing at a new starting point for leapfrog development with a good development trend. Dongfeng will seize the historic opportunity of building a moderately prosperous society in an all-round way and the continued strength of the domestic automobile market, and strive to triple its production and sales scale, operating efficiency, and employee income through five years of struggle, and increase annual output to 1.7 million vehicles. Sales have increased to more than 200 billion yuan, and comprehensive market share has increased to 20%, building Dongfeng into an independent, open, sustainable and internationally competitive automobile group.