After Guizhou Laimao Liquor landed in the national market in early p>9, it once occupied 3% of the national low-end liquor market with absolute advantage. However, two years have passed, and June since the Spring Festival in 211 should be the low tide of liquor sales market. In Guizhou, the reporter had the honor to interview Zhang Yunfeng, the marketing director of Guizhou Huaiqiao Winery. It is understood that Zhang Yunfeng is the director of marketing planning of Huaiqiao Distillery in Guizhou, supervising the sales of Laimao liquor in China and the marketing guidance planning of its distribution by agents. When it comes to Laimao liquor, Zhang Yunfeng has endless words. He first introduced the history of Laimao liquor to reporters.

It's a miracle that Lai Mao can develop! Zhang Yunfeng said with emotion. Indeed, for a liquor brand, quality is life and culture is soul. As Laimao liquor from Maotai Town, Guizhou Province, it has a strong cultural connotation. It comes from the same place as Maotai, and its taste has been improved, which has won the favor of consumers. As soon as the product is listed, it will be popular in the market.

Manager Zhang said that since Laimao liquor was listed, it has attracted different attention from the society because of its special status. However, because of this, Laimao liquor has been in chaos, so he appeared in this one and said that he was authentic. Let's first analyze the trademark situation of Laimao brand.

The trademark problem of Lai Mao started in 1988. Kweichow Moutai Distillery Co., Ltd. applied for registration of the trademark No.627426, Class 33 of the international classification number, but it was revoked because it had not been used for three years. On March 29th, 25, Kweichow Moutai Distillery Co., Ltd. again applied for the trademark No.457381 of "Laimao" in the 33rd category of international classification through Beijing Henghua Jiaxin Trademark Agency Co., Ltd., and announced its registration on November 14th, 27. The validity period was until November 13th, 217, and the State Trademark Office received two objections. According to manager Zhang Yunfeng, the marketing director of Guizhou Huaiqiao Winery, Maotai will not get a formal trademark registration certificate under such circumstances. In other words, the trademark Lai Mao does not have the problem of trademark exclusive right protection, and anyone can use this trademark.

As a result, all kinds of "authentic" products related to Lai Mao have emerged one after another. The reporter learned from the China Trademark Online that up to now, manufacturers in Guizhou, Beijing, Shenzhen, Henan and other places have applied for the registration of more than 4 trademarks related to Lai Mao. According to incomplete statistics, there are about 7 varieties of liquor related to Lai Mao in the market at present, and there are manufacturers.

The reporter also interviewed the distributors of Lai Mao wine all over the country. Basically, he told the reporter that Lai Mao wine is very popular now, and as many goods as there are, there will be a shortage. The dealers also said that they used to run other brands of wine, and even dared not even think about making this wine so popular. One dealer said that he had sold nearly 1 million cases of Lai Mao wine. If we calculate, how much would their sales be for a case of 5 yuan?

After an interview with reporters and a conversation with manager Zhang Yunfeng, the marketing director of Guizhou Huaiqiao Winery, I felt that Lai Mao was really popular, but manager Zhang Yunfeng also said that many families, whether in lai xing or not in lai xing, are now dealing in Lai Mao wine, so the dispute between authentic Lai Mao and genuine Lai Mao began, and they moved out their genealogy to find traces of authenticity, but the trademark Lai Mao can be used. In fact, everyone thought that the real authenticity was authentic. Manager Zhang finally said that for consumers, drinking has three certificates and one book for their own taste from formal channels, and then there is the accompanying list of drinks and the food safety one-vote pass < P >, which proves that consumers can buy with confidence. In addition, as a manufacturer of Lai Mao wine, regardless of whether it has direct or indirect relationship and origin with Lai Mao, it is necessary to ensure the production technology, production procedures and quality assurance of Lai Mao wine, so that everyone is authentic, and this is also to improve the country's wine-making level and enhance the country's wine honor and popularity.

At the same time, Manager Zhang Yunfeng also appealed to all manufacturers and distributors to identify the brand of Kweichow Moutai Town, because only the brand of Kweichow Moutai Town is authentic and quality, because only the water here can make consumers drink authentic Lai Mao wine. Only by sharing resources and complementing each other's advantages with the manufacturers that produce Lai Mao can the era of Lai Mao wine never pass and make a difference.