Trademark transfer has now become a favorable channel for many growing companies to develop and establish trademark brands. Trademark transfer is more cost-effective in terms of time and value than applying for a registered trademark, and it plays a decisive role in the current and future development of the company. , especially for growing companies. According to trademark transaction experts from the Trademark Transfer Network, trademark transfer has the following values ??and advantages for enterprises.

1. Fast time

Generally speaking, the normal trademark registration time takes 2-4 years, while direct trademark transfer only takes about half a year. This can be seen from this. Trademarks can save time and cost (increased by 4-5 times). In this era of brand competition, time is money and business opportunities. For enterprises, purchasing trademarks has a time advantage.

2. High success rate

Registered trademarks: According to the total number of domestic trademark applications in 2005: 593,382, the actual approved registered trademarks were: 218,731, and the success rate was only 37 Although the trademark query system has been made public on the official website of the Trademark Office, China Trademark Network, there is still a query blind period of 4-5 months. At the same time, there is a certain similarity between trademarks, so the risk of registering a trademark is relatively high.

Trademark transfer: The risk is very small. The transferred trademark is a registered trademark that has been approved by the Trademark Office and has been recognized by the Trademark Office. It can be used by entrusting a formal trademark transfer agency to handle the trademark transfer procedures, so it is not required. There is a possibility that the Trademark Office will reject a trademark due to similarity. To transfer a trademark, both parties only need to file it with the Trademark Office through an agency. The transferee can obtain the trademark registration certificate and own the trademark. The success rate is close. It can be seen that trademark transfer greatly improves the success rate, reduces risks to a minimum, and also enables companies to quickly enter the branding process. Three: Trademarks are of great value

According to new statistical information released by Xinhua News Agency, the total number of Chinese characters currently exceeds 85,000, but there are only about 3,500 commonly used characters. It can be seen that the number of Chinese characters that can be combined into names and have meaning is There are really not many phrases. According to statistics from the China Trademark Administration at the end of November 2007, the number of registered trademarks in China has reached 2.9818 million, and basically all the better Chinese character combinations have been registered. It is very difficult for companies to apply for a trademark with a good name. Most companies settle for a compromise and register a trademark that cannot highlight the characteristics of the company itself and its products. If an enterprise encounters obstacles in promoting its brand due to its trademark name, it will seriously affect the future development of the enterprise.

Trademark transfer: According to the Trademark Transfer Network, there are currently about 300,000 trademarks that are idle due to the transfer of the original registrant's business or various other factors. They can generally indirectly or directly represent product characteristics and are easy to promote. It can be seen from this that it is already very difficult to register a trademark with a certain meaning and that is easy to remember. When purchasing a trademark, you can choose a trademark that is more in line with your own business and has its own business meaning.

Summary: For growing companies, it usually takes 2 to 4 years from applying for a new trademark to getting the registration certificate; during this period, the company has to produce and operate, sell products, and do a lot of advertising. Print the internal and external packaging of products and build channels. The required costs are calculated in hundreds of thousands. Once registration fails, the losses to the enterprise are immeasurable. For example, if an enterprise transfers a successfully registered ready-made trademark to its own name through an agency, it can own its own trademark and create a brand within a short period of time. It can be seen that purchasing a trademark can enable an enterprise to quickly enter the branding process, greatly reduce the risks of various investments, and promote the enterprise's own brand more quickly and accurately, allowing the enterprise to rise rapidly in the same industry and take off in the same industry. important position in. Trademark Transfer Network