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How to identify similar trademarks for word trademarks

Legal analysis: To determine whether trademarks are identical or similar, the following rules must be followed: (1) The general attention of the relevant public should be used as the standard; (2) Both the overall comparison of the trademarks and the comparison of the trademarks must be carried out. For comparison of the main parts, the comparison should be conducted separately with the comparison objects isolated; (3) To determine whether the trademarks are similar, the distinctiveness and popularity of the registered trademark requested for protection should be taken into consideration.

Legal basis: Article 10 of the "Interpretations of the Supreme People's Court on Several Issues Concerning the Application of Law in the Trial of Civil Trademark Dispute Cases"

The People's Court based on Article 57 (1) of the Trademark Law ) (2), the determination of trademarks that are identical or similar shall be based on the following principles:

(1) Based on the general attention of the relevant public;

(2) Both When comparing the trademark as a whole, it is also necessary to compare the main parts of the trademark. The comparison should be conducted separately with the comparison objects isolated;

(3) To determine whether the trademarks are similar, consideration should be given to Request protection of the distinctiveness and popularity of a registered trademark.