On February 25, an agreement to deepen joint business allowed executives from Huawei and Cyrus to appear at a signing ceremony in Shenzhen——

This cooperation In the eyes of the outside world, the signing of the contract is on the one hand to refute rumors that Huawei will "break up" with Cyrus:

Officially stated that the two parties will continue to deepen their cooperation in smart car selection; in 2023, the two parties will cooperate to carry high-end The new platform and new models of the intelligent driving system will be officially released; by 2026, the goal of producing and selling 1 million new energy vehicles will be achieved.

On the other hand, many people in the industry speculate that it may also be related to AITO’s trademark ownership.

Public information shows that the AITO trademark is currently owned by Thalys.

But in the future, if Chery, JAC, etc. gradually join Huawei's smart car selection ecosystem, and AITO is the most common logo of this ecosystem, trademark ownership will become subtle and critical.

On the other hand, some Huawei insiders revealed to the Auto Industry: "Chery and JAC also want to use the AITO logo on their cars. From Huawei's perspective, it has invested so much in this brand. No matter how much you look at it, Yu Chengdong must take control of the AITO trademark in his own hands if he wants to realize his vision of building a world-class Huawei automotive ecological alliance. .