1. Location, which determines the market and production cost of the enterprise.
2. When selecting the site, enterprises will definitely consider the policy support, industrial distribution and service support for the later development of the park.
3. When choosing the park, we should pay attention to the development concept of the park. What kind of enterprises the products in the park serve, whether this type of enterprises can be docked in your development process, whether it can bring potential customers and potential appreciation, all need to be considered.
4. When selecting the site, enterprises will definitely consider the policy support, industrial distribution and service support for the later development of the park.
Factors to be considered in enterprise location selection:
(1) The enterprise's location selection strategy will be mainly affected by cost, market, government and other factors. The operating cost of an enterprise is mainly composed of production cost, transportation cost and transaction cost. These comprehensive effects affect the cost profit rate of the enterprise and the investment intention of the enterprise. Market demand is a prerequisite for determining market supply, so the sales of products will guide the investment of enterprises' funds; The government's service efficiency, transparency, and the orientation and restriction of industrial policies will also affect the regional development environment of the industry, and then affect the location decision of enterprises.
specifically, because the cost of production such as land, manpower, technology, information, capital, etc. accounts for different proportions in the total cost, their importance is also different. Therefore, the location decision of an enterprise should also consider different influencing factors and weight differences of each factor according to the industry in which the enterprise is located and the links in the value chain where the enterprise is located.
(2) In the site selection decision, some industries focus on cost factors. For example, the cost of some raw materials in the steel industry accounts for 75% of the whole steel production, and the purification and production process of silicon materials in photovoltaic industry requires huge energy consumption, so steel plants and silicon material purification plants prefer to be located near the supply places of raw materials and fuel power. And some labor-intensive manufacturing industries are constantly shifting to areas with abundant labor supply, high quality, low wages and lower comprehensive freight costs.
in the site selection decision, some industries focus on market demand, such as some industries that require higher after-sales service, stronger timeliness and higher transportation costs. As far as the warehousing and logistics industry is concerned, its location selection must be based on the service demand of warehousing and logistics towels, establish a location model, evaluate the convenience of transportation and other factors, and complete the investment location.
in site selection decision, some industries need to pay attention to the influence of government factors. Take the photovoltaic industry as an example, in the composition of photovoltaic module price, the price of silicon accounts for about half. Therefore, for the photovoltaic industry, the quality and quality of silicon materials directly affect the price of photovoltaic modules and application products, and affect the market and profit of enterprises.
(3) If enterprises in the same industry are located in different value chain links, the focus of enterprise location assessment will also be different. The location of headquarters base and R&D center pays more attention to the influence of government factors, including the level of government services, policy orientation and the investment environment created, such as the abundance of talents and educational resources.
the location needs to weigh the factors of cost, market and government. With the development of logistics industry and the prosperity of e-commerce, the transportation cost and transaction cost are reduced to a certain extent, while the production cost is quite different because of different regions. Market prospect and market demand always guide the direction of enterprises. Government factors, together with cost and market factors, will also affect the location of enterprises.