1996, the first batch of suzuki king GS 125, which was authorized by Suzuki Co., Ltd. to use the Suzuki trademark alone, began to be put into the China market. With the development of 10 years, Suzuki motorcycles produced and sold by Qingqi Suzuki Company have reached more than10.5 million, with an annual profit and tax of nearly 200 million yuan.
Since its establishment, Jinan Qingqi Suzuki Company has always adhered to the enterprise policy of "producing motorcycles with the same quality level as that of Suzuki in Japan", introduced major numerical control equipment such as punching machines and processing machines from Suzuki in Japan and the computer production management system of TOPICS, adopted Suzuki's design standards, process standards, inspection standards and production management methods, thoroughly implemented "5S" on-site management, and put forward an improved management system. Suzuki's technical experts are stationed in the factory all the year round to be responsible for production and technical management, ensuring that every product meets Suzuki's global standards.
In 2002, Jinan Qingqi Suzuki was identified as an "overseas export production base" by Japan Suzuki Co., Ltd. because its quality fully met the quality standards of Japan Suzuki, and was authorized to use a separate "Suzuki" trademark for global sales. In 2003, Jinan Qingqi Suzuki was awarded the title of "Overseas Model Factory" for its outstanding performance in quality management, cost control, production efficiency improvement and business promotion in many overseas factories of Suzuki.
While providing excellent products for consumers in China, Qingqi Suzuki has also made innovations in improving service level and service standards. Introduce the "3S" store model of Suzuki (integrating vehicle sales, maintenance services and parts sales), and build a domestic first-class sales service network with Suzuki World Store, Suzuki Motorcycle Flagship Store, Specialty Store and Image Store as the backbones, so as to provide users with fast, convenient and satisfactory pre-,mid-and after-sales services, and incorporate the sales service network of Qingqi Suzuki into Suzuki's global 3S marketing network to provide world-class sales services for China consumers. At the same time, leading domestic counterparts to launch the "worry-free service" brand image project, changing passive service into active service, and implementing two free spot checks in 1 year to create a "cordial, reliable and fast" Suzuki service image. In 2007, Qingqi Suzuki, as the sole representative of China, participated in the second Suzuki Global Maintenance Skills Competition again and won the first place. This achievement depends on a set of scientific and complete sales service training system, and the national maintenance skill competition and Suzuki technician certification activities are held every two years. Through the guidance and training of sales service theory level and practical experience, a dynamic and enthusiastic learning team is established.
Over the years, Jinan Qingqi Suzuki has been committed to introducing Suzuki motorcycle technology, which represents the world's advanced level, into China. Relying on the strong technical support of Japanese Suzuki Company and the accurate analysis of China market development, Jinan Qingqi Suzuki offers motorcycles with advanced technology and excellent quality which are suitable for the China market, leading the consumption trend for China consumers at reasonable prices. From the well-known GS Suzuki King to Saichi who leads the new standard of Quliang; From Wei Jun, a street sports car that inherits the excellent racing pedigree of Suzuki GSX family, to Cai Yun, the first scooter 100cc put into China market, and to Wang Junchi, the champion of Suzuki with high cost performance, Qingqi Suzuki's product family has formed more than 30 products in1/series. In the future, Jinan Qingqi Suzuki will launch more new products with faster listing frequency to meet consumers' demand for Qingqi Suzuki products at different levels and different uses.
As the largest motorcycle joint venture of Suzuki in China, Qingqi Suzuki shoulders the heavy responsibility of comprehensively enhancing Suzuki's brand image and building Suzuki's core base. In 2006, the "Suzuki Charm Dazzles China" campaign jointly planned and implemented by Japanese Suzuki Company and Qingqi Suzuki * * * toured dozens of cities in China to show Suzuki's leading technology in motorcycle field, which made China consumers have a clearer and deeper understanding of Suzuki brand. In 2007 and 2008, it has been carried out for two consecutive years, and millions of users have personally experienced Suzuki's passion.
With years of market precipitation and increasingly perfect company management, Qingqi Suzuki has maintained a stable and high-speed sustainable development. In 2007, Qingqi Suzuki's Chinese partner was changed from China Qingqi Group to China Southern Industry Group, and the share of Japanese Suzuki Co., Ltd. also increased to 50%. This change, on the one hand, shows that Suzuki Corporation of Japan attaches more and more importance to Qingqi Suzuki and is full of confidence in its future development; On the other hand, the strong alliance between China Southern Industrial Group Corporation and Japanese Suzuki Corporation will certainly play a positive role in promoting the long-term development of Qingqi Suzuki. It can be said that the future of Qingqi Suzuki is to stand on the shoulders of two giants.
Constantly improving comprehensive competitiveness and creating a leading position is the established policy of Jinan Qingqi Suzuki. After six years of rapid development, Qingqi Suzuki has established its competitive strength in brand, products, network, service and capital, and made more solid and powerful progress. The future is in the hands of those who are prepared, and you are ready to drive Suzuki!