It's not Bruce Lee, it's Kung Fu Long.

Kungfu Catering Management Co., Ltd. was founded in Chang 'an, Dongguan in 199 by its founder, Mr. Pan Yuhai. Its original name was "168 Steamed Shop". By 24, after Ye Maozhong marketing planning agencies re-positioned the company's brand and national business strategy, it was officially renamed as "Real Kung Fu" and created a dynamic Kung Fu Dragon character as a logo.

The company hopes that customers can feel the "real kung fu" while being attracted by the fashionable storefront doors, and they will "devote themselves wholeheartedly" to products and services.

Extended information:

Infringement of the logo of Kungfu:

With the intervention of Li Xiangning, the daughter of the world-famous Kung Fu star, Kungfu Catering Management Co., Ltd., which enjoys a high reputation in South China, is facing accusations of trademark infringement. If Bruce Lee's daughter succeeds in defending her rights, the image of suspected Bruce Lee Kung Fu action in the brand logo of real Kung Fu catering will be lost forever.

It is understood that in the United States and many other countries and regions, trademark patents such as Bruce Lee's image and name are owned by Bruce Lee enterprises, Bruce Lee Foundation and Li Xiangning's mother and daughter. Trademarks of American public figures and stars are directly protected by law, but Ke Yue Se, special consultant of Bruce Lee enterprises, believes that there is no relevant regulation in China.

Li Xiangning has contacted the Trademark Office of the State Administration for Industry and Commerce, which sent a reply saying that the right to develop and utilize Bruce Lee and his English name' Bruce Lee' should belong to his heirs. Li Xiangning said that he would set up a rights protection office in China to protect the copyright of Bruce Lee's image.

Liu Yujun, a full-time lawyer of Guangdong Anguo Law Firm, said in an interview with national business daily that as far as he knows, Kungfu has applied for registration of a trademark, but it is still unknown whether it has been approved in the end. He believes that as a descendant of Bruce Lee, Li Xiangning has the right to defend rights.

Some lawyers believe that it is difficult for Li Xiangning to defend rights, because it is difficult to identify the image of Bruce Lee as a commodity. However, Liu Yujun said that as long as the photos of Bruce Lee before his death are taken out for comparison, it is not difficult to confirm from the appearance. In addition, Liu Yujun believes that the trademark dispute procedure can be entered if it cannot be identified.

Baidu Encyclopedia-Real Kung Fu

Phoenix Net-Real Kung Fu "was accused of trademark infringement. Bruce Lee's daughter ran to defend her rights.