Without the authorization of European brands, it is illegal for individuals to use European brand names or their brand icons for commercial purposes. Offenders should bear corresponding criminal responsibilities.

A trademark is a distinctive sign composed of characters, graphics, letters, numbers, three-dimensional signs, sounds and colors or the combination of the above elements, which is used by producers and operators of goods to distinguish the source of goods or services in production, manufacturing, processing, selection, distribution or service providers. A trademark approved for registration by the state is a "registered trademark" and is protected by law.

Trademark belongs to a kind of intellectual property. According to Article 52 of the Trademark Law:

Using marks identical with or similar to others' registered trademarks as commodity names or commodity decorations on identical or similar commodities, misleading the public;

Therefore, if you want to use the European name or brand icon and need to become a regional distributor or franchisee, then the use of its related brands is allowed without legal consequences.