Legal analysis: registered trademark is the basic element of franchising and the cornerstone of franchising system! Franchisees who engage in franchising without a registered trademark are tantamount to planting a time bomb for themselves, because even if a franchise contract has been signed, franchisees can still demand to cancel the contract and return compensation at any time on the grounds that the franchisor does not have a registered trademark, which is not worth the loss. Trademarks are unique and exclusive. If the trademark is not registered, the enterprise will have no exclusive right. If the enterprise's goods are well managed, other businesses can also use them casually, which will affect the basic function of trademarks to indicate the source of goods, and will also adversely affect the quality and reputation of goods represented by trademarks. Only after the trademark is registered, no one else may use the same or similar trademark for the promotion of the same category of products. Trademark is a special legal term. A brand or a part of a brand is called a "trademark" after it is registered by the relevant government departments according to law. Trademarks are protected by law, and registrants enjoy exclusive rights. Famous trademarks in the international market are often registered in many countries. There are "registered trademarks" and "unregistered trademarks" in China. Registered trademarks are trademarks protected by law after being registered by relevant government departments, while unregistered trademarks are not protected by trademark law.

Legal basis: Article 3 of the Regulations on the Administration of Commercial Franchise refers to the business activities in which an enterprise (franchisor) licenses its business resources such as registered trademarks, enterprise logos, patents and proprietary technologies to other operators in the form of contracts, and the franchisee (franchisee) conducts business under a unified business model according to the contract and pays franchise fees to the franchisor. No unit or individual other than an enterprise may engage in franchise activities as a franchisor.