LZ, just to be clear, this is not a complicated sentence or two. Some of them are posted by me, and there are many personal summaries in them. Product line: P&G's differentiated market positioning strategy is to divide the whole product market into several market segments, and select two or more or even all of them as its target markets. It does not make different marketing mix plans for each selected Sean market, and at the same time carries out targeted marketing activities in all directions. That is, adopt a comprehensive market entry strategy. For example, P&G has a wide product line, including shampoo, detergent, soap, toothpaste and so on. It is also very deep, such as shampoo alone, as well as Head & Shoulders, Rejoice, Sassoon and so on. P&G has as many as 300 brands. In this huge brand system, P&G has not become the trademark of any product, but as a production company, it has played a role in ensuring the quality of all brands. With the implementation of multi-brand strategy, P&G has established a strong brand image of big family in the eyes of customers. The multi-brand strategy implemented by Procter & Gamble helps it to occupy the market to the maximum extent. According to the law, when the market share of a single brand reaches a certain height, it is very difficult to improve it. However, if another brand is established, it is relatively easy to gain a certain market share, which is beyond the reach of a single brand. In addition, P&G's brand marketing is highly targeted. P&G's multi-brand strategy is not simply to label a product with several trademarks, but to pursue the differentiation between different brands of similar products, including functions, packaging, publicity and so on, thus forming a distinctive personality of each brand. In this way, each brand has its own development space and the market will not overlap. Taking shampoo as an example, Head & Shoulders advocates dandruff removal, "no trace of dandruff, more outstanding hair" and "elegance and suppleness", while Pan Ting emphasizes "nourishing hair, being healthier and brighter", "Sassoon" is professional hairdressing and "Icarus" is hair dyeing, so P&G has built a complete product line for hair care and dyeing, which has carved up the market to the greatest extent. Product depth: mainly including beauty and hairdressing care: Pan Ting Head & Shoulders Rejoice Yi Jialu Sassoon Shu Fu Jia Carmel Olay Maternal and Child Care: Pampers Shu Bao Daily: Tide Bilanglannuo Men: Gillette Food: Pinke, etc. If you think P&G only produces its own products, you are wrong. P&G also has a big industrial chain, which is cooperative operation! For example, a series of well-known brands such as Lipton, Nestle and Haagen-Dazs are full of Procter & Gamble (there has always been an idea that when eating Haagen-Dazs, I think Procter & Gamble is his boss, so will there be ingredients in the shampoo to make it soft and delicious? ) It is convenient for them to make channels for trial production and expansion. From this point of view, we must have a good partner. Finally, let me talk about my personal opinion. P&G is a business giant. On the other hand, he is really smart. Four words, is the so-called hunting tactics. You got it? He can control many brands to defeat an enemy, and he is not afraid of losing one or two brands, because I still have more brands to make money. As long as there are products that occupy the market.

Please accept it, thank you!