Pepsi-Cola entered China in 1981 and has a production plant in Shenzhen.

Pepsi-Cola (English name Pepsi-Cola) was born in the 1890s. It was manufactured by Caleb Bradham, a pharmacist in North Carolina, USA. It is made of carbonated water, sugar, vanilla, raw oil, and pepsin ( pepsin) and cola nuts. The drug was originally used to treat gastric diseases and was later named "Pepsi" and registered as a trademark on June 16, 1903.

Later it gradually developed into a carbonated drink launched by PepsiCo of the United States and was also the main competitor of the Coca-Cola Company of the United States. On June 8, 2016, the "2016 BrandZ Top 100 Most Valuable Brands in the World" was announced, with Pepsi-Cola ranking 86th.

In June 2017, the "BrandZ Top 100 Most Valuable Global Brands 2017" was announced, with Pepsi-Cola ranking 84th. As a leader in trend culture, Pepsi-Cola has always maintained a youthful and trendy attitude, and has become the choice of every generation of young people.

Extended information:

In 1983, Pepsi-Cola hired Roger Enrique as president. As soon as he took office, he focused on advertising. For soft drinks, it is difficult to distinguish the superior product taste of Pepsi-Cola and Coca-Cola. Therefore, the focus is on advertising (that is, brand and corporate culture) that shapes the personality of the product.

The first is accurate positioning: discover the market from young people and position yourself as the Coke of the new generation; and choose appropriate brand spokespersons, invite superstars that the new generation likes as your brand spokespersons, and promote the brand. The personified image began the cultural transformation through the idol plot of a new generation of young people.

Revolving around this theme, Pepsi-Cola's partner BBDO created many imaginative TV advertisements for Pepsi, such as "Shark", "Spaceship", etc. These advertisements were targeted at the peak period after World War II. A young American born in the United States, he advocates "fresh and exciting, unique" and proposes a "new generation" consumption taste and lifestyle.

As a result, Pepsi-Cola's sales skyrocketed. In 1984, Pepsi-Cola invested US$5 million to hire pop music superstar Michael Jackson to shoot a commercial - a move that was hailed as the largest advertising campaign in history. Integrating the most popular music culture into the company and products also started Pepsi's music journey.

Since then, Pepsi-Cola has entered the fast lane of sales, combining music and sports. At the same time, this offensive is concentrated and clear, all centered around the "new generation", thus giving cultural communication a clear Directivity. At the end of World War II, the market sales ratio of Coca-Cola and Pepsi was 3.4:1. By 1985, this ratio had become 1.15:1.

Reference: Baidu Encyclopedia-Pepsi Cola